What users are saying about
43 Ratings
43 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

Zoho Campaigns

It is very well suited to get the traffic on our social media platforms and our website. It is very helpful in interacting with subscribers on those social media platforms. It establishes client engagement. I didn't find it well suited in transnational emails. It did not give satisfactory results.
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Feature Rating Comparison

Email & Online Marketing

Zoho Campaigns
6.8
WYSIWYG email editor
Zoho Campaigns
6.5
Dynamic content
Zoho Campaigns
6.9
Ability to test dynamic content
Zoho Campaigns
6.0
Landing pages
Zoho Campaigns
8.0
A/B testing
Zoho Campaigns
7.2
Mobile optimization
Zoho Campaigns
7.0
Email deliverability
Zoho Campaigns
7.1
List management
Zoho Campaigns
7.0
Triggered drip sequences
Zoho Campaigns
5.8

Reporting & Analytics

Zoho Campaigns
7.4
Dashboards
Zoho Campaigns
7.6
Standard reports
Zoho Campaigns
6.8
Custom reports
Zoho Campaigns
7.8

Pros

  • The best thing about this software is its integration with G-suite.
  • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
  • It helps users to engage subscribers via various social media platforms.
  • It allows users to compare various email campaigns.
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Cons

  • The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
  • The templates are nice, but I have seen other services with better pre-built templates.
  • To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.
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Alternatives Considered

We already use Zoho CRM so it made sense to use Zoho Campaigns to make importing from the CRM easier. MailChimp and Zoho both have an editor for editing HTML directly, so there was no clear advantage there. MailChimp was slightly more expensive than Zoho Campaigns (by about $10 / month) so that was the other deciding factor.
Justin Roodman profile photo

Return on Investment

  • Zoho Campaigns has allowed us to reach a larger audience with less time spent than making individual calls to each contact.
Justin Roodman profile photo

Pricing Details

Zoho Campaigns

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details