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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Zoho Campaigns

    Score8.9 out of 10
    N/AZoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.

    $0

    Pricing
    Zoho Campaigns
    Editions & Modules
    Forever Free
    $0
    Standard Plan
    $3 for 500 contacts
    per month
    Professional Plan
    $4.5 for 500 contacts
    per month
    Pay as you go
    $14 for 500 contacts
    Offerings
    Pricing Offerings
    Zoho Campaigns
    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Zoho Campaigns
    Considered Both Products
    Zoho
    Chose Zoho Campaigns
    Best part of Zoho Campaigns is that when you upload the email addresses it verifies that emails are valid or not. I have never seen this feature except in Zoho Campaigns. Mailchimp and Sender are good tools. But Zoho Campaigns outsmarts both of them. Zoho Campaigns needs a …
    Incentivized
    Chose Zoho Campaigns
    I used to administrate our audiences in Zoho CRM, but then I just keep working with Campaigns since we developed our own CRM. I selected Campaigns because it was a very easy platform to use, good performance and analytics.
    Incentivized
    Chose Zoho Campaigns
    Zoho Campaigns is much more user friendly, and support is also more helpful. I don't use Google Surveys any longer.
    Incentivized
    Chose Zoho Campaigns
    Zoho Campaigns is lower in cost than ActiveCampaign. ActiveCampaign definitely was much powerful and easier to use, but Zoho Campaigns works for us.
    Incentivized
    Chose Zoho Campaigns
    We didn’t like the pricing of Maropost and we have found Zoho best when it comes to pricing and the other reason to move from Maropost to Zoho was the leaders that were less as compared to that offered by Zoho Campaigns. Moreover, Zoho has created much ease in our work. It is …
    Incentivized
    Chose Zoho Campaigns
    1. WYSIWYG Editor
    2. Real-time analytics
    3. campaign management & optimization
    Incentivized
    Chose Zoho Campaigns
    While we still believe that Mailchimp has more options for expansion at this point, Zoho Campaigns works better for us so we don't have to leave the Zoho suite of programs so much. Since our main e-mail is through Zoho Mail, the integration of both products is integral.
    Incentivized
    Chose Zoho Campaigns
    We decided to try Zoho Campaigns in lieu of previous applications being used. For the most part, the setup was similar and straightforward but the nuances in the UX and difficulty finding features made it feel harder than it had to be. Overall we still prefer other CRM …
    Incentivized
    Chose Zoho Campaigns
    Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and …
    Incentivized
    Chose Zoho Campaigns
    The main reason we picked Zoho Campaigns was that we needed to use Zoho Books. QB Desktop, Online and Xero all didn't support the features we needed so we went with Zoho Books. It was the best decision we made. We now get Zoho CRM, Campaigns, Inventory, and 20+ other major …
    Incentivized
    Chose Zoho Campaigns
    It's about the automatons and the integration power.
    Incentivized
    Chose Zoho Campaigns
    If you are on a budget or already using Zoho's other products such as CRM, Zoho Campaigns is a good choice to get you up and running with email campaigns. Mailchimp is also affordable and has a lot more capability and customization of the templates and landing pages, but does …
    Incentivized
    Chose Zoho Campaigns
    Zoho is not just the one application but actually is a suite of interconnected applications so I can use my Campaign and incorporate it into another application. I also have a little more flexibility with Zoho Campaigns like creating something in a different format then just …
    Incentivized
    Chose Zoho Campaigns
    I have not chosen Zoho Campaigns over any other solution, I use all of them for different business scenarios and various client initiatives. I use smaller campaigns under 5k subscribers and use the other solutions for larger campaigns.
    Incentivized
    Chose Zoho Campaigns
    Zoho Campaigns is a clumsy attempt to further bring your customer management under the Zoho umbrella. Contact management and CRM integration need a lot of work. Master style definitions, custom templates, and deliverability statistics would be good improvements. On the other …
    Incentivized
    Chose Zoho Campaigns
    We chose Zoho Campaigns because we already use their suite of applications, and the UI/UX is quite the same. Zoho Campaigns is a quite excellent and powerful app for campaign management, but other products are more developed technically and visually. But Zoho Campaigns gets the …
    Incentivized
    Chose Zoho Campaigns
    Zoho Campaigns is much less user-friendly than the other options I've tried. It doesn't seem to have great integrations with other systems either. For example, the forms they give you slow down websites and look terrible. Ultimately, the only time I've gone with Zoho Campaigns …
    Incentivized
    Chose Zoho Campaigns
    Zoho Campaigns is honestly the worst email sender in the world. Anyone considering it should stay away. We have opted-in customers who are begging for emails from us and while we were using Zoho Campaigns (we are still moving away currently) no customer has received even one …
    Incentivized
    Chose Zoho Campaigns
    Its easy setup and user interface made it one of our primary tool for sending newsletters and email campaigns. I don't always need to supervise my team on this tool. My team is well versed with the process involves in creating email campaigns on this tool. And the kind of …
    Incentivized
    Chose Zoho Campaigns
    I've used MailChimp before, which is a great tool (I might prefer it in many situations), but for our needs in our organization, we went with Zoho Campaigns. This decision was made because of the painless integration with Zoho CRM, which we already use and love. This was the …
    Incentivized
    Chose Zoho Campaigns
    In my experience, I liked MailChimp a lot because of the many features it has. In comparison with Zoho Campaigns, I feel that it is superior but what I find most helpful, and the main reason why I use Zoho Campaign, is that the applications I use can be integrated and I can see …
    Incentivized
    Chose Zoho Campaigns
    Campaigns came with Zoho CRM, so that's the ONLY reason I use this product. I can't justify paying for MailChimp when I have a free product. BUT, if I paid for this I would have switched a long time ago. In fact, I would have never picked it because it doesn't even compare …
    Incentivized
    Chose Zoho Campaigns
    We already use Zoho CRM so it made sense to use Zoho Campaigns to make importing from the CRM easier. MailChimp and Zoho both have an editor for editing HTML directly, so there was no clear advantage there. MailChimp was slightly more expensive than Zoho Campaigns (by about …
    Incentivized
    Chose Zoho Campaigns
    MailChimp is great, and probably a bit more intuitive, but the seamless integration with Zoho CRM won it over for us with Zoho Campaigns. That and the ability to choose from two different pricing structures. Another thing to mention, the saved template feature, which is a basic …
    Incentivized
    Key User Insights
    Would buy again
    91%
    Would buy again
    10 Answers
    Delivers good value for the price
    91%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    82%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    9 Answers
    Features
    Zoho Campaigns
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Zoho Campaigns
    Feature
    Zoho Campaigns
    9.3
    26 Ratings
    14% above category average
    WYSIWYG email editor9.725 Ratings
    Dynamic content9.926 Ratings
    Ability to test dynamic content9.823 Ratings
    Landing pages9.718 Ratings
    A/B testing9.822 Ratings
    Mobile optimization5.024 Ratings
    Email deliverability reporting9.726 Ratings
    List management9.925 Ratings
    Triggered drip sequences9.820 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Zoho Campaigns
    Feature
    Zoho Campaigns
    9.8
    26 Ratings
    24% above category average
    Dashboards9.825 Ratings
    Standard reports9.826 Ratings
    Custom reports9.822 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Zoho Campaigns
    Feature
    Zoho Campaigns
    8.6
    4 Ratings
    5% above category average
    URL Validation9.74 Ratings
    Link Tracking9.74 Ratings
    Image Validation9.84 Ratings
    Inbox Display4.94 Ratings
    Email Accessibility Tools7.84 Ratings
    Email Previews9.84 Ratings
    Best Alternatives
    Zoho Campaigns
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternatives
    User Ratings
    Zoho Campaigns
    Likelihood to Recommend
    9.8
    (26 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    Usability
    10.0
    (1 ratings)
    User Testimonials
    Zoho Campaigns
    Likelihood to Recommend
    Zoho
    It is well suited in scenarios:
    1. Well-defined static list with proper info.
    2. Not building email templates from scratch
    3. Litmus testing involved
    4. Easy to use simple automation journeys involved
    Not well-suited scenarios:
    1. Complex Customer journeys
    2. Dynamic content involved
    3. Integration with other products other than the ZOHO suite
    4. Testing API limits
    Incentivized
    Read full review
    Pros
    Zoho
    • The best thing about this software is its integration with G-suite.
    • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
    • It helps users to engage subscribers via various social media platforms.
    • It allows users to compare various email campaigns.
    Incentivized
    Read full review
    Cons
    Zoho
    • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
    • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
    • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
    • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
    • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
    • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
    Incentivized
    Read full review
    Likelihood to Renew
    Zoho
    Because I am a single user organization and the subscription is free for up to 3 users.
    Incentivized
    Read full review
    Usability
    Zoho
    Zoho Campaigns is a powerful email sending tool. Zoho Campaigns is highly user-friendly and intuitive software. Complex email marketing tasks are simplified by Zoho Campaigns. Best part of Zoho Campaigns is that when you upload the email addresses it verifies that emails are valid or not. I have never seen this feature except in Zoho Campaigns.
    Read full review
    Alternatives Considered
    Zoho
    Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
    Incentivized
    Read full review
    Return on Investment
    Zoho
    • It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
    • Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
    • To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
    Incentivized
    Read full review
    ScreenShots

    Zoho Campaigns Screenshots

    Screenshot of Template editorScreenshot of Real-time analyticsScreenshot of List managementScreenshot of Send time optimizationScreenshot of Automation—WorkflowsScreenshot of Dashboard