What users are saying about
50 Ratings
50 Ratings
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Score 6.9 out of 101

Likelihood to Recommend

Zoho Campaigns

It is very well suited to get the traffic on our social media platforms and our website. It is very helpful in interacting with subscribers on those social media platforms. It establishes client engagement. I didn't find it well suited in transnational emails. It did not give satisfactory results.
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Feature Rating Comparison

Email & Online Marketing

Zoho Campaigns
5.9
WYSIWYG email editor
Zoho Campaigns
6.2
Dynamic content
Zoho Campaigns
6.7
Ability to test dynamic content
Zoho Campaigns
6.2
Landing pages
Zoho Campaigns
6.0
A/B testing
Zoho Campaigns
5.7
Mobile optimization
Zoho Campaigns
5.9
Email deliverability
Zoho Campaigns
6.2
List management
Zoho Campaigns
5.9
Triggered drip sequences
Zoho Campaigns
4.2

Reporting & Analytics

Zoho Campaigns
5.5
Dashboards
Zoho Campaigns
5.9
Standard reports
Zoho Campaigns
5.6
Custom reports
Zoho Campaigns
5.0

Pros

Zoho Campaigns

  • I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.
Jason Ensign profile photo

Cons

Zoho Campaigns

  • The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
  • The templates are nice, but I have seen other services with better pre-built templates.
  • To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.
Jon Porreca profile photo

Alternatives Considered

Zoho Campaigns

Zoho Campaigns is much less user-friendly than the other options I've tried. It doesn't seem to have great integrations with other systems either. For example, the forms they give you slow down websites and look terrible. Ultimately, the only time I've gone with Zoho Campaigns is when a company is already working with Zoho and paying for it.
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Return on Investment

Zoho Campaigns

  • For us, it ended up having a major negative impact. We lost dozens of customers because of their inability to receive our emails.
  • We ended up not being able to send a single email that landed in a customers inbox for over six months.
  • We lost a lot of money on paying for campaigns.
  • We lost close to $10,000 of our own team's internal time trying to make Zoho Campaigns work and it never did due to their terrible server reputation. Stay away!
Chris Lesner profile photo

Pricing Details

Zoho Campaigns

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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