What users are saying about
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7 out of 101
Top Rated
118 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.3 out of 101

Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
No photo available

LinkedIn Marketing Solutions

I would recommend LinkedIn Marketing Solutions to colleague under certain circumstances. First, I think all companies would benefit from having a company page on LinkedIn. I would set-up the page to cross post from another platform (like Facebook or Twitter) or have it hooked up to your social media manager. That way you still look active on the platform, but since interaction isn't as popular on LI, you won't waste time. If you are a B2B company that is having difficulty reaching your target client, LinkedIn Ads may be a useful tool for you. With better pricing than most direct mail or print alternatives, LinkedIn InMail and sponsored content might be the best way to get some leads in. If you are a B2C company that is only interested in targeting certain professional classes, then maybe LI Ads would be helpful. This is true for talent agencies/headhunters that need to find qualified candidates, a continuing education college looking for professionals to get a higher degree, or a convention for a certain type of profession.
Scott Walker profile photo

Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
LinkedIn Marketing Solutions
Data Transfer
AdGear Advertiser
4.0
LinkedIn Marketing Solutions
DSP integration
AdGear Advertiser
3.0
LinkedIn Marketing Solutions

Ad Campaigns

AdGear Advertiser
3.8
LinkedIn Marketing Solutions
Ad campaign creation
AdGear Advertiser
3.0
LinkedIn Marketing Solutions
Ad deployment
AdGear Advertiser
5.0
LinkedIn Marketing Solutions
Display advertising
AdGear Advertiser
4.0
LinkedIn Marketing Solutions
Ad display and retargeting segmentation
AdGear Advertiser
3.0
LinkedIn Marketing Solutions
Sequence targeting
AdGear Advertiser
4.0
LinkedIn Marketing Solutions

Ad Reporting & Analytics

AdGear Advertiser
4.2
LinkedIn Marketing Solutions
Ad dashboards
AdGear Advertiser
3.0
LinkedIn Marketing Solutions
Ad performance reports
AdGear Advertiser
5.0
LinkedIn Marketing Solutions
Ad conversion tracking
AdGear Advertiser
3.0
LinkedIn Marketing Solutions
Ad attribution reporting
AdGear Advertiser
6.0
LinkedIn Marketing Solutions
Cross-channel ad management
AdGear Advertiser
4.0
LinkedIn Marketing Solutions
Ad forecasting and optimization
AdGear Advertiser
4.0
LinkedIn Marketing Solutions

Pros

AdGear Advertiser

  • Easy setup
  • Smart product
No photo available

LinkedIn Marketing Solutions

  • Allowed us to tune our targeting options to reach specific groups of LI users - by title, industry, etc.
  • Set a budget without long term commitment.
  • Allows you to incorporate an (albeit very small) image into your creative copy.
Justin Roodman profile photo

Cons

AdGear Advertiser

  • Slow design
  • Needs more analytics
No photo available

LinkedIn Marketing Solutions

  • More detailed analytics reporting
  • Ability to clone/replicate certain campaigns
  • Utilize suggestions from other users for improvement
No photo available

Usability

AdGear Advertiser

No score
No answers yet
No answers on this topic

LinkedIn Marketing Solutions

LinkedIn Marketing Solutions 5.1
Based on 3 answers
I would say the "old" LinkedIn Marketing Campaign Manager was a 1-3, while the "New" or "Beta" experience is a 7-8. So, depending on which platform you're using, I average it out to a 5. With a few more refinements, this "beta" LinkedIn Campaign Manager could be a very useful tool.
Scott Walker profile photo

Support

AdGear Advertiser

No score
No answers yet
No answers on this topic

LinkedIn Marketing Solutions

LinkedIn Marketing Solutions 8.0
Based on 1 answer
All of my issues were resolved quickly.
Cheryl Cross profile photo

Alternatives Considered

AdGear Advertiser

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available

LinkedIn Marketing Solutions

Compared to other marketing solutions, LinkedIn provides a customizable platform that is useful whether you are trying to get your message out to a smaller audience or more large-scale. This platform is essential for any business or organization that truly wants to take their marketing tactics up a notch
No photo available

Return on Investment

AdGear Advertiser

  • Helped onboard users
  • Lacked meaningful segmentation
No photo available

LinkedIn Marketing Solutions

  • Lead Generation
  • Brand Awareness
  • Audience Engagement
No photo available

Screenshots

LinkedIn Marketing Solutions

Pricing Details

AdGear Advertiser

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

LinkedIn Marketing Solutions

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Add comparison