What users are saying about

LinkedIn Marketing Solutions

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110 Ratings
3 Ratings
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Score 4.3 out of 101

LinkedIn Marketing Solutions

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110 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
No photo available

LinkedIn Marketing Solutions

If you want to do awareness campaigns for a brand or product, LinkedIn can be very helpful. Most of the ad units work well for this type of campaign. So using campaigns for thought leadership is great.I've yet to see LinkedIn Marketing Solutions being very good for lead gen, despite being a big part of the platform's offering. I've done it for several clients and it just hasn't produced good results. I also think that while InMail looks and sounds great on paper and in theory, there too have I ever seen much success. It's not surprising since I rarely look at them when they're sent to me personally. The really odd thing is that they seems to know this, because reps have typically steered me away from any type of ad unit other than sponsored content.
Jarad Matula, MBA profile photo

Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
LinkedIn Marketing Solutions
Data Transfer
AdGear Advertiser
4.0
LinkedIn Marketing Solutions
DSP integration
AdGear Advertiser
3.0
LinkedIn Marketing Solutions

Ad Campaigns

AdGear Advertiser
3.8
LinkedIn Marketing Solutions
Ad campaign creation
AdGear Advertiser
3.0
LinkedIn Marketing Solutions
Ad deployment
AdGear Advertiser
5.0
LinkedIn Marketing Solutions
Display advertising
AdGear Advertiser
4.0
LinkedIn Marketing Solutions
Ad display and retargeting segmentation
AdGear Advertiser
3.0
LinkedIn Marketing Solutions
Sequence targeting
AdGear Advertiser
4.0
LinkedIn Marketing Solutions

Ad Reporting & Analytics

AdGear Advertiser
4.2
LinkedIn Marketing Solutions
Ad dashboards
AdGear Advertiser
3.0
LinkedIn Marketing Solutions
Ad performance reports
AdGear Advertiser
5.0
LinkedIn Marketing Solutions
Ad conversion tracking
AdGear Advertiser
3.0
LinkedIn Marketing Solutions
Ad attribution reporting
AdGear Advertiser
6.0
LinkedIn Marketing Solutions
Cross-channel ad management
AdGear Advertiser
4.0
LinkedIn Marketing Solutions
Ad forecasting and optimization
AdGear Advertiser
4.0
LinkedIn Marketing Solutions

Pros

  • Easy setup
  • Smart product
No photo available
  • LinkedIn targets other professionals incredibly well, it is by far the best targeted paid advertising we do.
  • Engagement rates on LinkedIn are typically higher than any other social media platforms.
  • InMail allows us to contact prospects directly with a picture and personalized message, the extra personalization features go a long way.
Jeffrey Smith profile photo

Cons

  • Slow design
  • Needs more analytics
No photo available
  • Lack of support. The only way to contact LinkedIn is by submitting a ticket and sometimes LinkedIn takes days to get back to you
  • Some limitations with your targeting. You can only target up to 100 companies with each campaign (if you choose to target by company) and you have to have at least 1,000 audience.
  • PPC can be quite expensive
Gerry Dapergolas profile photo

Usability

No score
No answers yet
No answers on this topic
LinkedIn Marketing Solutions9.1
Based on 2 answers
I think the tool is easy to use and delivers valuable results.
Cheryl Cross profile photo

Support

No score
No answers yet
No answers on this topic
LinkedIn Marketing Solutions8.0
Based on 1 answer
All of my issues were resolved quickly.
Cheryl Cross profile photo

Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available
Facebook is usually significantly cheaper than LinkedIn but the targeting isn't as good as LinkedIn. This is especially for B2B marketing. All in all, I think LinkedIn is one of the few platforms that you can specifically target professionals within specific industries and companies. Other social channels simply don't offer such narrow targeting
Gerry Dapergolas profile photo

Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
No photo available
  • We've seen great engagement on our content pieces, with several conversions
Chris Gardner profile photo

Screenshots

LinkedIn Marketing Solutions

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

LinkedIn Marketing Solutions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details