Get's the job done, but the UI/UX could use a revamp
September 26, 2020

Get's the job done, but the UI/UX could use a revamp

Tegan Jenner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Marketing Solutions

We use LinkedIn Marketing Solutions on my team of data analysts and media buyers. We have a combination of consumer and B2B brands that we recommend and execute digital advertising strategies for. We use Linkedin and a strong option for brands looking to make B2B communications. Our media buyers set up and run marketing plans on LinkedIn, occasionally with the help of our LI agency rep. I specifically spend most of my time pulling reporting and performance information from the platform.

Pros

  • Excellent targeting capabilities.
  • LinkedIn reps have been very responsive when we reach out for help.
  • LinkedIn has generated some of our best ROAS for B2B campaigns.

Cons

  • The UI is still a bit clunky, especially compared to other social platforms.
  • Organic reporting could definitely improve. Exporting organic data is a huge hassle.
  • Reporting customization is fairly limited.
  • Cost efficient ROAS for lead generation compared to other social platforms targeted at professionals.
  • The addition of their new awareness/reach objective has also provided a lower cost option for using LI advertising.
When trying to reach professionals while maintaining a self-serve ad set up process and minimizing costs, LinkedIn can't be beat. We consistently see lower CPMs and CPAs for LI ads compared to going to independent professional sites for native advertising. Also, when driving professional traffic to client websites, traffic from LinkedIn is consistently staying longer, browsing more site pages, and are less likely to bounce compared to other social media campaigns' traffic.

Do you think LinkedIn Marketing Solutions delivers good value for the price?

Yes

Are you happy with LinkedIn Marketing Solutions's feature set?

Yes

Did LinkedIn Marketing Solutions live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of LinkedIn Marketing Solutions go as expected?

I wasn't involved with the implementation phase

Would you buy LinkedIn Marketing Solutions again?

Yes

The few times my colleagues and I have had to reach out to our assigned LinkedIn rep, they have been quickly responsive and efficient at providing solutions.

The user interface itself doesn't contain a lot of help/training material, so it definitely takes a bit of trial and error to figure out a smooth workflow within the platform.
in terms of promoted content reporting and usability, the platform is not as flexible or easy to use compared to more established social platforms like Facebook. However, it does offer plug-ins to Google Data Studio which makes pulling and manipulating data easier.

My main usability gripe comes when looking at organic performance of a company page. There isn't an easy way to export organic performance data.
When you're looking for a professionally-facing advertising option, LinkedIn is definitely top of mind. Their user base stands alone compared to other social platforms because users are in a professional mindset and more receptive to B2B messaging. This in turn has generated strong ROAS for our clients. The drawback of LI is the advertising expense is much higher than other social platforms. However, it's still significantly cheaper than going to third-party professional associations and partnering with them directly.

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