What users are saying about

LinkedIn Marketing Solutions

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110 Ratings

LinkedIn Marketing Solutions

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110 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

LinkedIn Marketing Solutions

LinkedIn Marketing Solutions is realistically the best platform around if you are specifically marketing to other professionals. There is a layer of personalization that hasn't been replicated on other major platforms yet, and prospects genuinely appreciate it. Since LinkedIn is so focused, its targeting campaigns often involve reasonable cost, but they typically don't create a ton of leads. The quality leads and low cost have ensured that we will always maintain a few active campaigns on LinkedIn.
Jeffrey Smith profile photo

Pros

  • LinkedIn targets other professionals incredibly well, it is by far the best targeted paid advertising we do.
  • Engagement rates on LinkedIn are typically higher than any other social media platforms.
  • InMail allows us to contact prospects directly with a picture and personalized message, the extra personalization features go a long way.
Jeffrey Smith profile photo

Cons

  • Cost - the CPCs and cost per send (with InMail) is more expensive than that on alternative social platforms
  • Direct Response Marketing - LinkedIn doesn't seem to perform well if the goal is to get users to buy something, the platform seems more suited for brand awareness and lead generation
  • Analytics platform - the main KPIs are provided; however, it is hard manipulate data and see low level information on campaigns
  • Ad creation tool - it feels very dated, it is slow and clunky, lacks many features
Dustin Hovey profile photo

Usability

LinkedIn Marketing Solutions9.1
Based on 2 answers
I think the tool is easy to use and delivers valuable results.
Cheryl Cross profile photo

Support

LinkedIn Marketing Solutions8.0
Based on 1 answer
All of my issues were resolved quickly.
Cheryl Cross profile photo

Alternatives Considered

LinkedIn is phenomenal in comparison in terms of the data and analytics they provide to you. No other platform tells you the names of the companies of users who clicked on your ads or visited your website, or anything like that. Website analytics provided by LinkedIn are phenomenal. The campaign management platform, however, is less than desirable - very glitchy and not user-friendly.
Austin Voigt profile photo

Return on Investment

  • Increase in target leads
  • Referral traffic to our site
  • Increase in brand awareness
Dustin Hovey profile photo

Pricing Details

LinkedIn Marketing Solutions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details