Item: LinkedIn Marketing Solutions
Rating: 8
Author: Emily Hammell

Use Cases and Deployment Scope

LinkedIn Marketing Solutions was used by our management team and marketing team. It allowed our team and salespeople a different avenue to reach potential clients instead of the traditional in-person visit, emails, or phone calls we were accustomed to. I think this solution worked a lot better for younger potential clients, as LinkedIn notified them in a variety of ways.

Pros and Cons

Targeting
Transparency
Reporting

Specific targeting
Analytics
Tutorials

Most Important Features

Utilizing social media to market
Budgeting
Transparency

Return on Investment

Increased leads
Developed relationships
Raised awareness

Alternatives Considered

Facebook for Business and Google Ads (formerly AdWords)

LinkedIn offered a different way to market and that was through direct messaging on the platform. Those direct messages result in a push notification and an email (depending on the user's settings), so we knew that was a more creative and attention-getting spend. It made more sense for our professional clientele as well.

Key Insights

Do you think LinkedIn Marketing Solutions delivers good value for the price?

Yes

Are you happy with LinkedIn Marketing Solutions's feature set?

Yes

Did LinkedIn Marketing Solutions live up to sales and marketing promises?

Yes

Did implementation of LinkedIn Marketing Solutions go as expected?

Yes

Would you buy LinkedIn Marketing Solutions again?

Yes

Other Software Used

Asana, Apartments.com, Apartment Finder

Likelihood to Recommend

Although it offered great features, we didn't really see a lot of traffic or results from the ads we placed. Working in hospitality, we had to strategically time and place our ads around holiday seasons and it can be difficult to predict a marketing campaign. Depending on your market, LinkedIn may not be the best avenue to advertise with.

Get in their Inbox!

Overall Satisfaction with LinkedIn Marketing Solutions