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Laser-Focused Professional Marketing
December 01, 2017

Laser-Focused Professional Marketing

Jeffrey Smith | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Marketing Solutions

LinkedIn Marketing Solutions is currently being used to expand our footprint in the agent facing arm of our business. We utilize it for InMail in order to contact agents and financial professionals directly, without it feeling like they are being served an ad. Major press releases are also given limited run campaigns on LinkedIn and every time one is completed, it's a great way to put our message in front of laser-focused influencers.
  • LinkedIn targets other professionals incredibly well, it is by far the best targeted paid advertising we do.
  • Engagement rates on LinkedIn are typically higher than any other social media platforms.
  • InMail allows us to contact prospects directly with a picture and personalized message, the extra personalization features go a long way.
  • LinkedIn has a relatively limited audience size when compared to other social media platforms.
  • There is a large group of LinkedIn users that create an account and never return, but messages still hit their inboxes.
  • LinkedIn targeting by job title can be limiting, as they set a hard limit on targeted titles per campaign.
  • We have seen a marked increase in inbound agent calls since we began LinkedIn marketing.
  • LinkedIn marketing is an excellent way to put your content in front of people that are actually going to read it, this has led to a major increase in our content being consumed and acted on.
LinkedIn doesn't come even remotely close to the pure audience size of Google, or even Yahoo for that matter. But it really doesn't need to, it's a specific product for a specific market and it does an exceedingly good job. Facebook will get your content in front of an almost unlimited number of people, but it won't target them anywhere near as effectively as LinkedIn. LinkedIn also establishes contact during business hours, which is when prospects are most likely to respond to marketing that is business related. Seems like a no-brainer, but most professionals aren't going to act on Facebook marketing from 9-5.
LinkedIn Marketing Solutions is realistically the best platform around if you are specifically marketing to other professionals. There is a layer of personalization that hasn't been replicated on other major platforms yet, and prospects genuinely appreciate it. Since LinkedIn is so focused, its targeting campaigns often involve reasonable cost, but they typically don't create a ton of leads. The quality leads and low cost have ensured that we will always maintain a few active campaigns on LinkedIn.