What users are saying about
3 Ratings
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Score 4 out of 101
61 Ratings
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Score 6.7 out of 101

Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
No photo available

Marin Software

If you are using Google Shopping campaigns, wait until Q4 to purchase. They are not supported in Marin until then, at the earliest.Cost: We were able to negotiate a decent % of spend rate, but standard rates can be fairly high, especially when compared to other tools, with the exception of Kenshoo.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Marin Software
Data Transfer
AdGear Advertiser
4.0
Marin Software
DSP integration
AdGear Advertiser
3.0
Marin Software

Ad Campaigns

AdGear Advertiser
3.8
Marin Software
Ad campaign creation
AdGear Advertiser
3.0
Marin Software
Ad deployment
AdGear Advertiser
5.0
Marin Software
Display advertising
AdGear Advertiser
4.0
Marin Software
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Marin Software
Sequence targeting
AdGear Advertiser
4.0
Marin Software

Ad Reporting & Analytics

AdGear Advertiser
4.2
Marin Software
Ad dashboards
AdGear Advertiser
3.0
Marin Software
Ad performance reports
AdGear Advertiser
5.0
Marin Software
Ad conversion tracking
AdGear Advertiser
3.0
Marin Software
Ad attribution reporting
AdGear Advertiser
6.0
Marin Software
Cross-channel ad management
AdGear Advertiser
4.0
Marin Software
Ad forecasting and optimization
AdGear Advertiser
4.0
Marin Software

Pros

AdGear Advertiser

  • Easy setup
  • Smart product
No photo available

Marin Software

  • Consolidation of multiple accounts. Google, Bing, other...all in one place. This is why reporting is based out of Marin. One data source vs. many.
  • Bid management for financial goals. Setting a cost-per-conversion goal allows Marin to maximize conversions by adjusting bids up and down. Performance increases are amazing!
  • Reporting. Flexibility of reports is pretty cool.
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Cons

AdGear Advertiser

  • Slow design
  • Needs more analytics
No photo available

Marin Software

  • Support. They are addressing this currently, and things seem to have improved lately, but we were experiencing long delays in getting support tickets addressed.
  • New Google Shopping campaigns will not even show in the tool. Old PLA campaigns are fine however.
  • Random missing data. Typically this happens after an update, but we've seen data missing in various clients. Usually logging a support ticket and having Marin Support rerun a backend process resolves the issue.
Robert Frost profile photo

Likelihood to Renew

AdGear Advertiser

No score
No answers yet
No answers on this topic

Marin Software

Marin Software 7.6
Based on 23 answers
The client's managed by my former agency do not spend enough adverting dollars to justify the use and cost of the platform. Even with all of the efficiencies from a management, optimization and reporting standpoint, it still was not helping the agency profit in the end, although the value from a winning new business perspective was not evaluated.
Kelly Wagner profile photo

Usability

AdGear Advertiser

No score
No answers yet
No answers on this topic

Marin Software

Marin Software 8.9
Based on 5 answers
As mentioned previously, the bidding setup is confusing, with way too many settings that can make or break your campaign.
Robert Frost profile photo

Support

AdGear Advertiser

No score
No answers yet
No answers on this topic

Marin Software

Marin Software 8.2
Based on 5 answers
The times that I have had to contact Marin support, they have been very helpful. When I spoke with them on the phone, they walked me through the process to be able to resolve the issue that I had, The gentleman walked me through all the steps and easily helped me resolve the issue that I had.
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Online Training

AdGear Advertiser

No score
No answers yet
No answers on this topic

Marin Software

Marin Software 9.0
Based on 1 answer
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.
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Implementation

AdGear Advertiser

No score
No answers yet
No answers on this topic

Marin Software

Marin Software 9.8
Based on 5 answers
Not too much comes to mind for key insights regarding the implementation. Marin made the process as smooth as they could with the large account that we were working on. Once we had everything into the account, they walked us through the basic processes of the system and made sure everything was working properly.
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Alternatives Considered

AdGear Advertiser

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available

Marin Software

I used Kenshoo about 3 years ago. I find Marin much simpler to use. The biggest plus for Marin is the bidding structure
No photo available

Return on Investment

AdGear Advertiser

  • Helped onboard users
  • Lacked meaningful segmentation
No photo available

Marin Software

  • increased employee efficiency
  • better reporting
  • accurate reporting
No photo available

Screenshots

Marin Software

Pricing Details

AdGear Advertiser

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Marin Software

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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