What users are saying about
3 Ratings
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Score 4.3 out of 101
61 Ratings
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Score 6.5 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Marin Software

Marin is most effective when search campaigns carry a large budget, have more complex conversion goals, or operate across multiple publishers. As a rule of thumb, Marin and other bid management softwares are best suited for situations where editing with tools like AdWords Editor is no longer time-efficient or where changes need to be made cross-publisher.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Marin Software
Data Transfer
AdGear Advertiser
4.0
Marin Software
DSP integration
AdGear Advertiser
3.0
Marin Software

Ad Campaigns

AdGear Advertiser
3.8
Marin Software
Ad campaign creation
AdGear Advertiser
3.0
Marin Software
Ad deployment
AdGear Advertiser
5.0
Marin Software
Display advertising
AdGear Advertiser
4.0
Marin Software
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Marin Software
Sequence targeting
AdGear Advertiser
4.0
Marin Software

Ad Reporting & Analytics

AdGear Advertiser
4.2
Marin Software
Ad dashboards
AdGear Advertiser
3.0
Marin Software
Ad performance reports
AdGear Advertiser
5.0
Marin Software
Ad conversion tracking
AdGear Advertiser
3.0
Marin Software
Ad attribution reporting
AdGear Advertiser
6.0
Marin Software
Cross-channel ad management
AdGear Advertiser
4.0
Marin Software
Ad forecasting and optimization
AdGear Advertiser
4.0
Marin Software

Pros

  • Easy setup
  • Smart product
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  • API feed for importing back-end analytics data into the app
  • Ability to use the filtering function to cross-segment performance data
  • Customized reporting module so reporting can be tailored for specific geographic regions/audiences within the organization
  • Customizable bidding folders to target multiple conversion CPAs
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Cons

  • Slow design
  • Needs more analytics
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  • We have a lot of issues with syncing data from Omniture with our Marin clients. Often times, data will be missing for certain days.
  • Sitelinks are not the easiest to upload and view in Marin.
  • Better download speeds for reporting would help us get more done in a day.
Nikita Patel profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Marin Software7.6
Based on 23 answers
We have a solid Marin account team that is thoroughly invested in our business. They are insightful, helpful, and are always willing to walk us through any new features or retrain us on old ones. Additionally, the sales dept at Marin has been helpful in providing use-cases, whitepapers, and other documents that have assisted our sales team with closing new business.
Robert Frost profile photo

Usability

No score
No answers yet
No answers on this topic
Marin Software8.9
Based on 5 answers
Great interface, intuitive processed, helpful support
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Support

No score
No answers yet
No answers on this topic
Marin Software8.2
Based on 5 answers
Statisticians that will go above and beyond to explain the way marin works. Great support
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Online Training

No score
No answers yet
No answers on this topic
Marin Software9.0
Based on 1 answer
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.
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Implementation

No score
No answers yet
No answers on this topic
Marin Software9.8
Based on 5 answers
Stream lined process, easy to follow along
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Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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At the time of reviewing, acquisio offered limited support on shopping campaigns and social networks, where as Marin is able to manage these.
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Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • Positive: Makes training new employees quicker as the tool is easy-to-use.
  • Negative: Lowered client trust in agency when there were critical problems with the tool that were not swiftly addressed. Removed part of their business out of both Marin and the agency due to this experience.
  • Positive: Efficiency of managing campaigns. Provides a solid solution for bulk management of campaigns both large and small.
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Screenshots

Marin Software

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Marin Software

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details