What users are saying about

AdGear Advertiser

3 Ratings
Score 4.5 out of 101

Marin Software

61 Ratings
Score 6.3 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Marin Software

It's well suited when you have to integrate it with another data source, like an FTP for example. The dimensions you can assign to campaigns or ad group levels help for easier performance management and reporting.What makes it difficult is that everytime you need to update anything on the account, you can't use the publisher but have to do it through Marin. This makes the whole process very time consuming and causes more mistakes. Also if you have paused anything on the publisher and you don't remember to sync marin after, all changes on the publisher will get lost if you make new changes on marin
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Marin Software
Data Transfer
AdGear Advertiser
4.0
Marin Software
DSP integration
AdGear Advertiser
3.0
Marin Software

Ad Campaigns

AdGear Advertiser
3.8
Marin Software
Ad campaign creation
AdGear Advertiser
3.0
Marin Software
Ad deployment
AdGear Advertiser
5.0
Marin Software
Display advertising
AdGear Advertiser
4.0
Marin Software
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Marin Software
Sequence targeting
AdGear Advertiser
4.0
Marin Software

Ad Reporting & Analytics

AdGear Advertiser
4.2
Marin Software
Ad dashboards
AdGear Advertiser
3.0
Marin Software
Ad performance reports
AdGear Advertiser
5.0
Marin Software
Ad conversion tracking
AdGear Advertiser
3.0
Marin Software
Ad attribution reporting
AdGear Advertiser
6.0
Marin Software
Cross-channel ad management
AdGear Advertiser
4.0
Marin Software
Ad forecasting and optimization
AdGear Advertiser
4.0
Marin Software

Pros

  • Easy setup
  • Smart product
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  • Consolidation of multiple accounts. Google, Bing, other...all in one place. This is why reporting is based out of Marin. One data source vs. many.
  • Bid management for financial goals. Setting a cost-per-conversion goal allows Marin to maximize conversions by adjusting bids up and down. Performance increases are amazing!
  • Reporting. Flexibility of reports is pretty cool.
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Cons

  • Slow design
  • Needs more analytics
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  • Support. They are addressing this currently, and things seem to have improved lately, but we were experiencing long delays in getting support tickets addressed.
  • New Google Shopping campaigns will not even show in the tool. Old PLA campaigns are fine however.
  • Random missing data. Typically this happens after an update, but we've seen data missing in various clients. Usually logging a support ticket and having Marin Support rerun a backend process resolves the issue.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Marin Software7.6
Based on 23 answers
Since contract is month-to-month, there is little risk associated with contract renewal. I also enjoyed customer service and the fact that our CRM was integrated to better target our end user and deliver a higher profit to the company, to meet business goals. I believe Marin is one of the leading bid management software tools available on the market.
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Usability

No score
No answers yet
No answers on this topic
Marin Software8.9
Based on 5 answers
Great interface, intuitive processed, helpful support
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Support

No score
No answers yet
No answers on this topic
Marin Software8.2
Based on 5 answers
The times that I have had to contact Marin support, they have been very helpful. When I spoke with them on the phone, they walked me through the process to be able to resolve the issue that I had, The gentleman walked me through all the steps and easily helped me resolve the issue that I had.
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Online Training

No score
No answers yet
No answers on this topic
Marin Software9.0
Based on 1 answer
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.
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Implementation

No score
No answers yet
No answers on this topic
Marin Software9.8
Based on 5 answers
Not too much comes to mind for key insights regarding the implementation. Marin made the process as smooth as they could with the large account that we were working on. Once we had everything into the account, they walked us through the basic processes of the system and made sure everything was working properly.
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Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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Used Kenshoo previously. Much easier to use than Kenshoo. A lot more functions are available and day-to-day tasks can be performed quicker on Marin.
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Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • We focused on lead and application conversion, so bid management was of essence. After integration backend CRM with frontend conversion data, we were able to bid on quality conversions and have better ROI.
  • Marin is a bit pricey, but is definitely worth it in the long run.
Aigerim Kikimova, MBA profile photo

Screenshots

Marin Software

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Marin Software

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details