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Marin Software Optimized Review
October 04, 2016

Marin Software Optimized Review

Vincent Misiewicz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marin Software

Marin was used for one of our larger financial services clients. It was mainly used by our pay per click (PPC) department, which at the time, was just me. Being a smaller agency with limited resources, having Marin helped manage the account optimizations and bidding across both AdWords and Bing. It saved us a ton of time. With the time saved on these such tasks, we were able to create more customized campaigns and pursue more cross-channel initiatives.
  • The automated bidding features are great and work very well.
  • Automation of tasks such as adding negative keywords or adding long tails via the search terms report saves a ton of time.
  • Being able to make bulk changes across both AdWords and Bing at the same time.
  • Preferring to make bulk changes with AdWords Editor, it would sometimes not upload correctly, which was frustrating.
  • The reporting features weren't horrible, but I was expecting a little more. It's pretty time consuming to set up initially.
  • A little slow when it comes to integrating new features - seems like it took a very long time to make a transition to final URLs and there was very little support during that time.
  • The improvements to CPA the bidding has made on the clients' accounts, made them comfortable and confident enough to incrementally keep raising budget from 100K to 400K/month over the course of the year.
  • As an agency, the ROI is great. Being able to automate many of the more time consuming tasks makes it far easier to remain within monthly budgeted hours per client.
  • The support could be a little better, there were instances where tags would break and would compromise the quality of data and it was difficult for us to diagnose the root of the problem.
Marin is a must have for any enterprise-level PPC account. The time savings from task automation and the very sophisticated bidding platform can help any advertiser or agency effectively scale any account.
In both AdWords and Bing, the bulk editing and automated bidding features are less reliable and prone to error. The interfaces are also unnecessarily complicated and outdated.
While Google Analytics is a great tool, there are no features that tie true revenue data into these interfaces, limiting the amount you can really optimize around ROI.
Marin Software is great for large volume accounts ($100K+/month). It is also good with extensive keywords lists and campaigns. The more data and volume the system can use to optimize the bidding the better. Also, if an account is using a CRM such as Salesforce, integrating can allow you to optimize and prioritize around the actual lead disposition, which is very difficult without a tool like this.
Smaller accounts would likely not benefit as much and the fee would probably be used more effectively if put toward the actual spend.