Marin Software - Powerful Bidding & Optimization at Scale
May 09, 2014

Marin Software - Powerful Bidding & Optimization at Scale

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marin Software

Marin Software is being used as our cross-publisher tracking, optimization, and reporting platform. Especially as we continue expanding our paid search globally, having the flexibility to make changes at scale was very important to us. We adopted the app to address the several publishers we work with as well as for its integration features.
  • API feed for importing back-end analytics data into the app
  • Ability to use the filtering function to cross-segment performance data
  • Customized reporting module so reporting can be tailored for specific geographic regions/audiences within the organization
  • Customizable bidding folders to target multiple conversion CPAs
  • Better creative development functionality for Facebook
  • Expansion and development to integrate with other social channels
  • Salesforce/CRM integration
  • Increase efficiency from time savings
  • Faster lead conversion and at lower CPAs from bidding folders
  • Better communication through automated reporting on specific metrics
I evaluated Kenshoo, Acquisio, and Efficient Frontier at the same time as Marin Software. While all platforms had unique capabilities and areas where their functionality purportedly outperformed the others - Marin seemed to achieve the right balance for all of our needs (i.e. filtering, tracking, bidding, reporting) and at the right price-point.
I've used Marin Software now at three separate companies where I evaluated the platform along with several other internal partners. In each case, we did make the decision to renew based on our positive experience with the app and the customer support we received at the Enterprise level. Especially when we had complex integration questions or faced the change to Google's enhanced campaigns - Marin worked closely with us to make the transition seamless.
Marin is most effective when search campaigns carry a large budget, have more complex conversion goals, or operate across multiple publishers. As a rule of thumb, Marin and other bid management softwares are best suited for situations where editing with tools like AdWords Editor is no longer time-efficient or where changes need to be made cross-publisher.