Adobe Advertising Cloud vs. Nativo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 9.0 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
Nativo
Score 8.0 out of 10
N/A
The Nativo Ad Platform from Nativo in El Segundo is designed to empower publishers with advanced advertising technology for native and sponsored content.N/A
Pricing
Adobe Advertising CloudNativo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Advertising CloudNativo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Advertising CloudNativo
Top Pros
Top Cons
Features
Adobe Advertising CloudNativo
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
6.7
8 Ratings
10% below category average
Nativo
-
Ratings
Data Transfer6.98 Ratings00 Ratings
DSP integration6.58 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
5.9
9 Ratings
28% below category average
Nativo
-
Ratings
Ad campaign creation7.19 Ratings00 Ratings
Ad deployment7.19 Ratings00 Ratings
Display advertising4.89 Ratings00 Ratings
Ad display and retargeting segmentation5.39 Ratings00 Ratings
Sequence targeting5.38 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
6.9
9 Ratings
12% below category average
Nativo
-
Ratings
Ad dashboards6.39 Ratings00 Ratings
Ad performance reports5.99 Ratings00 Ratings
Ad conversion tracking7.47 Ratings00 Ratings
Ad attribution reporting6.78 Ratings00 Ratings
Cross-channel ad management7.78 Ratings00 Ratings
Ad forecasting and optimization7.38 Ratings00 Ratings
Best Alternatives
Adobe Advertising CloudNativo
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Enterprises
Google Marketing Platform
Google Marketing Platform
Score 9.0 out of 10
AdSense
AdSense
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising CloudNativo
Likelihood to Recommend
7.4
(16 ratings)
8.0
(1 ratings)
Likelihood to Renew
1.8
(2 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
3.3
(4 ratings)
-
(0 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe Advertising CloudNativo
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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Nativo, Inc.
It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
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Nativo, Inc.
  • Easy to set up
  • Good reporting
  • Good support
  • Provide network advertisers for unsold inventory
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Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
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Nativo, Inc.
  • It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
  • It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.
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Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
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Nativo, Inc.
No answers on this topic
Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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Nativo, Inc.
No answers on this topic
Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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Nativo, Inc.
No answers on this topic
Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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Nativo, Inc.
No answers on this topic
Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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Nativo, Inc.
No answers on this topic
Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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Nativo, Inc.
  • Overall the results are positive.
  • We are able to monetize the unsold inventory through its network.
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ScreenShots

Nativo Screenshots

Screenshot of Nativo dashboardScreenshot of Simplify Creative Execution. Integrated creative building technology with an ad previewer provides the flexibility to build content in either a coded or code-free environment, streamlining content production and approvals.Screenshot of Drive Site Monetization. Pick one of our flexible integration options to gain access to Nativo’s unique demand sourced from our direct brand and agency relationships.Screenshot of Transform Your Content from an Art to a Science. Consumers engage with native advertising differently than traditional formats so measurement needs to go beyond counting clicks. Nativo arms advertisers with nuanced metrics and actionable insights to precisely tune campaign performance.