What users are saying about
5 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Adobe Advertising Cloud

Adobe Advertising Cloud, in my opinion, is one of the best marketing management tools available in the market. Given its steep price range, it is definitely better suited for mid to large corporations. Its easy integration with Adobe Creative Cloud, and a whole host of other applications, which makes it very functional to use.
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Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.5
Data Transfer
Adobe Advertising Cloud
9.5
DSP integration
Adobe Advertising Cloud
9.5

Ad Campaigns

Adobe Advertising Cloud
8.8
Ad campaign creation
Adobe Advertising Cloud
9.5
Ad deployment
Adobe Advertising Cloud
8.0
Display advertising
Adobe Advertising Cloud
8.5
Ad display and retargeting segmentation
Adobe Advertising Cloud
9.0
Sequence targeting
Adobe Advertising Cloud
9.0

Ad Reporting & Analytics

Adobe Advertising Cloud
9.3
Ad dashboards
Adobe Advertising Cloud
9.5
Ad performance reports
Adobe Advertising Cloud
9.5
Ad conversion tracking
Adobe Advertising Cloud
9.0
Ad attribution reporting
Adobe Advertising Cloud
9.5
Cross-channel ad management
Adobe Advertising Cloud
9.0
Ad forecasting and optimization
Adobe Advertising Cloud
9.5

Pros

  • Using one platform I can manage my campaigns across multiple channels like social media, email marketing and even ad placements on specific websites.
  • The Adobe Analytics provides site data with audience segmentation to help make better-targeted decisions for clients.
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Cons

  • The initial learning curve with such exhaustive software tools can be very daunting.
  • Some of the automation scripts for managing workflows can be made more intuitive.
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Support

Adobe Advertising Cloud7.0
Based on 1 answer
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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Alternatives Considered

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Return on Investment

  • It's a fully managed service that makes it ideal for marketing individuals to have a one-stop location for viewing all their dashboards and track the performance of their ad campaigns.
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Pricing Details

Adobe Advertising Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details