What users are saying about
16 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

Adobe Advertising Cloud

I think it is better suited for organizations that have ad buys across multiple platforms like digital, TV and radio, and organizations that heavily rely on advertising to drive customers to their products and services. The truth is that organizations that deal in larger $ value products such as general contractors don't gain a great customer base from advertising, so I wouldn't recommend this robust system for other companies such as ourselves. We will likely use what we have learned from it in the past two years and implement those lessons without continuing our use.
Che Odom profile photo

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.7
Data Transfer
Adobe Advertising Cloud
9.7
DSP integration
Adobe Advertising Cloud
9.7

Ad Campaigns

Adobe Advertising Cloud
8.0
Ad campaign creation
Adobe Advertising Cloud
8.3
Ad deployment
Adobe Advertising Cloud
7.4
Display advertising
Adobe Advertising Cloud
8.0
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.1
Sequence targeting
Adobe Advertising Cloud
8.3

Ad Reporting & Analytics

Adobe Advertising Cloud
9.2
Ad dashboards
Adobe Advertising Cloud
9.2
Ad performance reports
Adobe Advertising Cloud
9.0
Ad conversion tracking
Adobe Advertising Cloud
9.0
Ad attribution reporting
Adobe Advertising Cloud
9.7
Cross-channel ad management
Adobe Advertising Cloud
8.7
Ad forecasting and optimization
Adobe Advertising Cloud
9.7

Pros

Adobe Advertising Cloud

  • As to be expected, Adobe Advertising Cloud integrates extremely well with other Adobe products.
  • Adobe Advertising Cloud helps ensure synergy in marketing to customers across multiple channels.
  • Adobe Advertising Cloud offers access to a broad range of inventory sources.
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Cons

Adobe Advertising Cloud

  • The initial learning curve with such exhaustive software tools can be very daunting.
  • Some of the automation scripts for managing workflows can be made more intuitive.
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Support

Adobe Advertising Cloud

Adobe Advertising Cloud 7.0
Based on 1 answer
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox profile photo

Alternatives Considered

Adobe Advertising Cloud

I have not used any other similar products and cannot accurately report how this product stacks up
Che Odom profile photo

Return on Investment

Adobe Advertising Cloud

  • Adobe Advertising Cloud has helped reduce the average amount of time it takes us to acquire a new customer.
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Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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