Item: Adobe Advertising Cloud
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

We used Adobe Ad Cloud to manage our worldwide advertising efforts on Google, Bing, and other search platforms.

Pros and Cons

Centralised reporting on ad accounts.
Centralised management of ad accounts.
Bulk editing across ad accounts.

The UI was very slow and unresponsive, especially on larger data sets.
Newer platform features would take awhile to trickle through to Adobe Ad Cloud.
Lacked all the auction time signals that platform side bidding offers.

Return on Investment

It's a large investment with a fair amount of onboarding required so not a short-term investment.
With increasingly complex digital marketing landscapes I think platform side bidding with multiple auction time signals is probably a better solution for advanced advertisers.
Unless you're invested in other Adobe products, there are better value solutions in the market.

Alternatives Considered

Marin Software, Kenshoo Search and Google Marketing Platform (formerly DoubleClick)

It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.

Key Insights

Do you think Adobe Advertising Cloud delivers good value for the price?

Are you happy with Adobe Advertising Cloud's feature set?

Did Adobe Advertising Cloud live up to sales and marketing promises?

Did implementation of Adobe Advertising Cloud go as expected?

Yes

Would you buy Adobe Advertising Cloud again?

Likelihood to Recommend

If you're using a bidding model like target CPA or manual CPC bidding and want to have all your data centralised in one place alongside bulk management functionality, Adobe Advertising Cloud may be worth looking at. If you use other products in their marketing stack, you will get access to additional features like passing audiences between Ad Cloud and Adobe Analytics. If you do not use other Adobe products or wish to use advanced bidding models like Maximise Conversion Value, you're probably better off placed to manage your ad spend directly on the platform.

It has a place but platform side solutions are outpacing development

Modules Used

Overall Satisfaction with Adobe Advertising Cloud (formerly Adobe Media Optimizer)