It has a place but platform side solutions are outpacing development
March 31, 2022
It has a place but platform side solutions are outpacing development
Score 6 out of 10
Vetted Review
Verified User
Modules Used
- Search Marketing Management
Overall Satisfaction with Adobe Advertising Cloud (formerly Adobe Media Optimizer)
We used Adobe Ad Cloud to manage our worldwide advertising efforts on Google, Bing, and other search platforms.
Pros
- Centralised reporting on ad accounts.
- Centralised management of ad accounts.
- Bulk editing across ad accounts.
Cons
- The UI was very slow and unresponsive, especially on larger data sets.
- Newer platform features would take awhile to trickle through to Adobe Ad Cloud.
- Lacked all the auction time signals that platform side bidding offers.
- It's a large investment with a fair amount of onboarding required so not a short-term investment.
- With increasingly complex digital marketing landscapes I think platform side bidding with multiple auction time signals is probably a better solution for advanced advertisers.
- Unless you're invested in other Adobe products, there are better value solutions in the market.
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
Do you think Adobe Advertising Cloud delivers good value for the price?
No
Are you happy with Adobe Advertising Cloud's feature set?
No
Did Adobe Advertising Cloud live up to sales and marketing promises?
No
Did implementation of Adobe Advertising Cloud go as expected?
Yes
Would you buy Adobe Advertising Cloud again?
No
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