Good product, not right for us.
Che Odom | TrustRadius Reviewer
May 25, 2019

Good product, not right for us.

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Advertising Cloud

We use Adobe Ad Cloud to help us make ad-buying decisions on digital platforms. It helps us because without the analytics and insights that it provides we would simply "be flying by the seat of our pants." We have limited ad budget and often in our line of work don't require a lot of advertising to gain clients, but it does help with goodwill within the community, which actually has an ROI for us.
  • Data Analytics: it provides good direction for future ad buys based on historic performance and makes you think critically rather than just blindly select options.
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
  • It has had neither a positive nor negative impact on our business objectives, through no fault of the product, but more because it wasn't suited to our industry.
I have not used any other similar products and cannot accurately report how this product stacks up.
I think it is better suited for organizations that have ad buys across multiple platforms like digital, TV and radio, and organizations that heavily rely on advertising to drive customers to their products and services. The truth is that organizations that deal in larger $ value products such as general contractors don't gain a great customer base from advertising, so I wouldn't recommend this robust system for other companies such as ourselves. We will likely use what we have learned from it in the past two years and implement those lessons without continuing our use.

Adobe Advertising Cloud Feature Ratings

Ad campaign creation
7
Ad deployment
7
Display advertising
7
Ad display and retargeting segmentation
7
Sequence targeting
7
Data Transfer
10
DSP integration
10
Ad dashboards
10
Ad performance reports
10
Ad conversion tracking
Not Rated
Ad attribution reporting
10
Cross-channel ad management
Not Rated
Ad forecasting and optimization
10