Good product, not right for us.
May 25, 2019
Good product, not right for us.
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Advertising Cloud
We use Adobe Ad Cloud to help us make ad-buying decisions on digital platforms. It helps us because without the analytics and insights that it provides we would simply "be flying by the seat of our pants." We have limited ad budget and often in our line of work don't require a lot of advertising to gain clients, but it does help with goodwill within the community, which actually has an ROI for us.
- Data Analytics: it provides good direction for future ad buys based on historic performance and makes you think critically rather than just blindly select options.
- As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
- Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
- It has had neither a positive nor negative impact on our business objectives, through no fault of the product, but more because it wasn't suited to our industry.
I have not used any other similar products and cannot accurately report how this product stacks up.