Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
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Akamai CDN
Score8.3 out of 10
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Akamai Technologies, headquartered in Boston, offers Akamai Connected Cloud, a content delivery network (CDN) with a variety of services used to guarantee application, API, and media delivery.
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Akamai is a well-established brand name with a great product. It meets and many time exceeds the needs for global content delivery and security management layer at the edge. Fine grain security tuning seems cumbersome as the definition of the app keeps changing. It also requires an investment of time for the setup which doesn't necessarily make sense for smaller scale scenarios. Some products offered by AWS, Azure or the Google Cloud can be more tightly integrated with cloud provider offerings thus easier to configure.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Content offloading - once rules are set up within Akamai you don't need to even think about how many images or large JavaScript or CSS files (for example) are being served from your own estate, Akamai takes care of it all via rules that are quick, easy and flexible.
Page caching - for pages that don't change very often Akamai allows you to set up rules, quickly and easily, to serve up your page content for you, which takes even more load away from your origin servers.
Quick rollback - the Akamai system allows easy testing of rules and changes via a staging system, and also offers a quick rollback option, which is perfect for the rare occasions when something has been set up incorrectly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The interface in their control centre could be a bit more user-friendly with some of the settings in places that you wouldn't expect them to be. The search offsets this problem to an extent but it's still sometimes slower than you'd like to find what you are looking for.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Their support documents are excellent and provide a lot of useful information for all their services. The only reason I didn't give them a 10 is that the time it takes for them to respond to an issue could be slightly faster.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We've used -- and considered -- a whole number of CDN offerings. The good news is that almost all of the CDN products on the market are terrific, and will pay for themselves via increased customer satisfaction and lower monthly hosting bills. For some cases, we're still more likely to suggest CloudFlare (which has a free tier) or an integrated offering from a cloud provider, like Cloudfront.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Akamai RoI improved over a period of times since it comes with heavy costs, however global deliveries in over 100 counties and global web platforms usage helps improve RoI
With the complex UI challenges, ROI could be impacted negatively when you have to invest in operations and time.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
