Adobe Audience Manager vs. DbVisualizer

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

DbVis is our tool of choice when we need to work with a wide variety of Db vendors and versions. It allows us to replace several proprietary tools for accessing and, in part, managing database systems. It gives our customers and us a single base to work on databases. No need for us or them to install, learn, and pay for multiple solutions. If one would, for example, use ONLY one dbms, e.g., PostgreSQL, then DBVis could be a bit of an overkill.

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• Out-of-the-box support for many different databases.
• Intuitive UI for interacting with data.
• Flexibility of SQL Commander for writing scripts.
• Great support for working with JSON data in recent updates.
• Database connections over SSH.
• Table relationship visualization is very helpful.
• The tree view is well organized in how it splits out schemas.

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• Small, but noticeable: it would be nice to be able to highlight just one column of a data output for copy/paste by clicking on the column header (a feature some of us are accustomed to from SQL Server Management Studio)
• Is there an ability to bulk import an excel file to a table in a connected SQL Server in DbVis? If so, I haven't figured that out yet. I still largely use Microsoft SSMS to import data to our team's personal SQL Server, but can easily query that server via DbVis)
• (I really don't have any major complaints - our company has tried to steer users toward DBeaver for YEARS, which I cannot stand. DbVis knocks the beaver out of the water)

We never had problems with it. It is able to connect to all data sources (Oracle, Informix, DB2, SQL Server) that we currently use.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

I use this tool for several hours each day, spanning many years in various projects. It's wide support for various database types while keeping consistency within the UI for each is important when working with various databases day in and day out.

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

Never used

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

[DbVisualizer] is pretty easy to use compared to IntelliJ because of it's simplicity. The performance is very good, it feels as good as a native application compared to the other two softwares I used for the same purpose. It's very cheaper compared to the other two tools and that's a big selling point.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• Positive: Real time saver when working across multiple databases. At least 30-40 mins a day are saved
• Positive: Helpful for the 'quick DBA' tasks without switching to the native tools: approx 1-2 hours saved weekly
• Positive: Easy switch between environments / schemas / etc without hassle: saved at least an hour daily