Likelihood to Recommend
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
Read full review
I always recommend Ibexa DXP to my fellows. The only scenario that I would not recommend it is if the site is either too small, too simple, or that they simply cannot afford to stand it up properly.
Read full review Pros We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts. By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience. Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics. Read full review Block technology is by far one of my favorite features of the tool. This allows us to quickly layout content in a unique manner with a variety of display options. Micro Shareable content blocks allow users to quickly share our content across the web and drive more relevant traffic back to our site. Reusable content blocks allow for better management of content throughout the site, ensuring accuracy with a simple update. Read full review Cons Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields. The AdWords integration is not easy to do. UI is sometimes slow and doesn't load Analyticals for more than 24 hours. Read full review Limited partners when you compare to other solutions (WordPress, Drupal, etc). It took us a while to find a solid, trusted developer. Read full review Likelihood to Renew
Very happy with current relationship and websites
Read full review Usability
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Read full review
It is quite easy to navigate through the backend and also, you can directly work in frontend view. Dynamic content can be created on the fly. Their Landing page features are awesome. You create a page by drag & drop.
Read full review Support Rating
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Read full review
They are directly reachable and help you to deal with other services, e.g. if would like to set up a CDN for China or if you would like to integrate a tool like HubSpot. If there is anything you are missing, they help you to find a workaround until they can deliver such items - like local language versions.
Read full review Implementation Rating
The partner selected makes a significant impact on the usability and experience
Read full review Alternatives Considered
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Read full review Read full review Contract Terms and Pricing Model
We’ve priced other enterprise products and found Ibexa DXP to be a bit more expensive. However, not enough to dissuade us from staying with the product.
Read full review Professional Services
The partner ecosystem is small. However, we've worked with two Ibexa partners over the last 10 years. They were very skilled. They were great companies. We've interviewed other Ibexa partners in North America. We found them all to be professional with solid resumes.
Read full review Return on Investment Overall a Positive Return for Business who go All in on the Adobe Stack Solid work for brokering and anonymously sharing data between first and second parties The death of TRUE 3rd party data has lessened the effectiveness of all DMPs Read full review Overall, Ibexa DXP has met all of our business requirements. I can’t think of anything we haven’t been able to accomplish with Ibexa DXP. We do see it as a bit expensive to own and operate. Licensing is a bit pricey. Ibexa has stood by [its] product. They have been responsive to all of our requests. That's made a difference in the day-to-day support of the product. Read full review ScreenShots