Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
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Ibexa DXP
Score 8.1 out of 10
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Ibexa, headquartered in Oslo, helps B2B companies to stay relevant and succeed by transforming traditional sales strategies into frictionless buying experiences, with their eponymous digial experience platform (DXP).
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
I always recommend Ibexa DXP to my fellows. The only scenario that I would not recommend it is if the site is either too small, too simple, or that they simply cannot afford to stand it up properly.
We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Block technology is by far one of my favorite features of the tool. This allows us to quickly layout content in a unique manner with a variety of display options.
Micro Shareable content blocks allow users to quickly share our content across the web and drive more relevant traffic back to our site.
Reusable content blocks allow for better management of content throughout the site, ensuring accuracy with a simple update.
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
It is quite easy to navigate through the backend and also, you can directly work in frontend view. Dynamic content can be created on the fly. Their Landing page features are awesome. You create a page by drag & drop.
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
They are directly reachable and help you to deal with other services, e.g. if would like to set up a CDN for China or if you would like to integrate a tool like HubSpot. If there is anything you are missing, they help you to find a workaround until they can deliver such items - like local language versions.
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
We’ve priced other enterprise products and found Ibexa DXP to be a bit more expensive. However, not enough to dissuade us from staying with the product.
The partner ecosystem is small. However, we've worked with two Ibexa partners over the last 10 years. They were very skilled. They were great companies. We've interviewed other Ibexa partners in North America. We found them all to be professional with solid resumes.
