Adobe Audience Manager vs. ibi iProcess (discontinued)

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

iProcess is a perfect BPM tool that has been able to solve complex business problems and situations, but with time newer and easier to use tools have also been developed by competing companies and thus this tool needs to evolve with the competition. Newer and more easy to use tools are also available from TIBCO as well such as AMX BPM.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• Performance. TIBCO iProcess is the most performant BPM I've even seen.
• Manage large workloads. It can handle tens of thousands users and groups, hundreds of thousand or million live cases.
• It can also manage very large and complex process definitions.
• Very stable, once you get your business process up and running it is very stable.

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• It is complex to use.
• The official support for the tool is not available anymore through TIBCO.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

It integrates all the BPM principles along with the great user interface and independent modules and engines. All the modules are separate and stand alone and thus provides easier understanding and ease of support.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

iProcess is a previous generation product, it lacks OSGi and cloud so it is seen as "old". Due to this, it is difficult to choose new installations. All other options seem shiny in comparison. But regarding performance and stability, it is still unsurpassed.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• Numbers are difficult to crunch, the best impact is that you always know the status of a single business case and the system runs fast and smoothly; your users will forget what waiting is.
• Case tracking is perfectly accurate, having that you can extract statistical data and predict and optimize your business very accurately.
• TIBCO iProcess administrators must be quite skilled; that increases your overall costs so the ROI will be delayed a bit.

Incentivized