Adobe Audience Manager vs. Netcore Cloud

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

This platform seems to be a perfect one for email marketing, newsletters, tracking of emails, etc. I've heard it's also a good platform for lead management, their scorring and grading, lead nurturing, building product related tracking such as API integration, retention cohorts, flows, etc. however, haven't tried that part personally.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• Increase in the number of customers as the conversion of users is increasing.
• Strategically targeting customers according to their taste.
• Deliver instant SMS, emails etc. which is great.
• Single click analytic reports.

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• Need a mobile app too, so that we can access it easily. It is only cloud-based.
• Costly.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

Netcore Smartech offers much wide range of products and services instead of just the ones related to Marketing. It offers lead management, their scoring and the sales cycles which the Sales teams can also use in future. Also, it offers a lot more integrations and automations which can sincerely help sales teams define their flow and daily processes.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• Increase in revenue.
• Cost reduction.
• Lead generation, gaining new customer, retaining old customers.
• Brand and campaigns promotions easily and effectively.

Incentivized