If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
Netlify CMS is well suited when you have very less frequent updates to your content, maybe once a day and very few people need to access your data. You can connect it to Netlify, GitHub, or any platform and have multiple people access it and do as many updates as you wish, but the process is not well-defined and you need to build your own system for that. It is well suited for projects you need to pull off with very low cost, it is essentially free as the software is open source and free to use, and all you need to do is set up your schema correctly and find a deployment pipeline where you can build your static site/API to redeploy whenever the content changes. I personally used a GitHub Login -> Netlify CMS -> next app consumer of content -> GitHub pipelines to run next SSG -> GitHub Pages to deploy the built static site. It might not be appropriate for large teams where users themselves need no-code tools to modify the schema of the content.
We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
We really can't compare it to full-fledged CMS software, like WordPress, which has a lot of community and support with widgets, plugins, and whatnot. It's not built for that, but you can compare it to Contentful, Ghost, Strapi, etc., which provide similar functionality to a headless CMS with custom schema options, but even among them, it still lacks a lot of functionality, ease of use, and support. But Netlify CMS pros would be of the opinion that compared to other platforms where most schemas need to use their own tools and frameworks, it's very cost-effective. Something new called TinaCMS has come up to compete with Netlify CMS by covering most of its shortcomings, but it's something new being built by the same team that built Forestry CMS and comes with many modern features, yet currently only supports NextJS SSG.
