Adobe Audience Manager vs. Vasion

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

The best case we've found for Vasion is the one that explains why we moved to Vasion in the first place. Our Windows print servers were extremely temperamental for our Azure devices and, in many cases, would take 20 minutes or more to just set up correctly. We would then have issues with printers not printing for long periods or with print jobs not showing up in the printer queue. It was also hard for the staff to install their own printers when the one they normally used went down. It was also very hard for staff to figure out how to navigate the printer list to install printers. Vasion made all of this very easy and gave the staff one easy web page to find the printer they want and install it.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• MaxxVault is a full-featured product at a cost significantly less than its competition.
• MaxxVault is end-user maintainable. I do not have to carry an IT staff to support this critical system.
• MaxxVault has the best customer service support of any vendor I've done business with in my 20 year career.

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• Learning curve is particularly steep.
• Some advanced features can be difficult to implement and test.
• Driver management is time consuming and could be streamlined.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

I would say its around 7. For us it was easy to do deploy, to use the centralised control, and not too complex compared to other printing services. However, some workflows became complicated depending on configuration. In our case, it was a bit complicated after a while. But its still user friendly.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

Vasion had a much better interface for installing printers for staff. It was very easy for staff to manage their own printers and install what they want or need. Vasion also seemed to be better equipped for reporting and use by our non-technical staff. We were also impressed with the support of Vasion and how easily they answered all of our questions.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• Having seen similar organizations implement software solutions costing upwards of $1 million, I can safely say the ROI on our MaxxVault implementation has paid off massively for our customers and staff. We could not do what we're doing without MaxxVault.