Adobe Audience Manager vs. Progress Sitefinity

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

Progress Sitefinity remains a little heavyweight for sites that require basic text content, or a limited number of pages. However, its flexibility (including the range of different content types if supports) make it a good choice for any organization requiring advanced content management capabilities at an affordable price.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• 'Low-code structured content' (dynamic content types) is one of Sitefinity's most powerful features that allows you to structure content according to business needs, while at the same time dampening editorial freedom to ensure accessibility, meta enhancement, SEO and API consumption can be achieved.
• Sitefinity's content provider model allows us to flexibly (by means of admin interface) easily aggregate or separate content sharing within a multi-site instance.
• This proofs particularly powerful in emerging situations where there suddenly is a demand for content sharing across countries or regions.
• Adaptability at its core.
• While there's never a perfect fit for everything, it allows for easy code customization and extension being a .NET application at heart. Giving it a corporate edge over other custom solutions, whether it is on the development side or deployment side (on premise, IaaS or Azure DevOps Paas). And it has enabled us to put the system to use in its core feature - which is to manage content, where on other occasions we were able to take full advantage of its features such as A/B testing and personalization.

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• Diagram or illustrate more use cases for server setups, and managing of upgrades.
• I'd like to see the ability to synchronize from one server to multiple others at once.
• Implementation assistance as part of the purchase rather than farming out to 3rd party, although they did answer every question we asked in order to determine our best architecture setup.

Incentivized

Pricing makes this a no brainer. Not the best CMS, but with work arounds and some fumbling around we are able to make it do what we want it to do

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

Very big fan of this CMS, as it allows scalability, performance, and everything else. The support is great whenever we need it. As a marketer, the digital/marketing side of things is very easy to use and we've seen strong results from an SEO and marketing perspective. I can't speak to the developer/creative side too much, but in talking with these teams, they do recommend the tool as well.

Incentivized

Has been solid for us on availability

A bit sluggish sometimes as the compiler works.

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

Support can be pretty good, even though, depending on the level of licensing, it can take longer to hear back from their team. They do have a phone option, which works well. Overall, they are knowledgeable, and helpful when needed. At times, support is able to access the system directly and troubleshoot critical items when needed.

N/A - I was not part of the implementation team. We have had this internally for over 5 years. Based on my experience, ensure that you have documentation on the initial implementation and subsequent upgrades. I would also recommend to have all the documentation on how and why the system was implemented the way it was

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

It is hands down just easier for our customers to use. The interface and the page builder experience is much better than what we have used in the past and has many enterprise features even in the lower price-point

Incentivized

Seems pretty scalable.

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• Sitefinity has reduced the amount of time it takes to edit and publish content, which has enabled us to get information out more quickly.
• Sitefinity allowed us to establish a consistent and modern brand identity and apply it across multiple websites.

Incentivized