What users are saying about

Progress Sitefinity

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Top Rated
189 Ratings
31 Ratings
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Score 7.7 out of 101

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Top Rated
189 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Progress Sitefinity

Ideal for companies who are a Microsoft shop, and are small to medium sized businesses. But if you want all kinds of cool design possibilities and you have your own web designer, you may be better off with an open source product like Joomla.
Dave Johnson profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Progress Sitefinity
Collection of first-party data
Adobe Audience Manager
9.5
Progress Sitefinity
Collection of third-party data
Adobe Audience Manager
9.0
Progress Sitefinity
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Progress Sitefinity

Data Classification

Adobe Audience Manager
8.5
Progress Sitefinity
Audience taxonomy
Adobe Audience Manager
8.5
Progress Sitefinity
Tag Management
Adobe Audience Manager
8.0
Progress Sitefinity
Data Analysis Dashboard
Adobe Audience Manager
9.0
Progress Sitefinity

Ad Network Integration

Adobe Audience Manager
8.0
Progress Sitefinity
Data Transfer
Adobe Audience Manager
8.0
Progress Sitefinity
DSP integration
Adobe Audience Manager
8.0
Progress Sitefinity

DMP Analytics

Adobe Audience Manager
8.0
Progress Sitefinity
Campaign Analytics
Adobe Audience Manager
7.5
Progress Sitefinity
Audience Analytics
Adobe Audience Manager
8.5
Progress Sitefinity

Security

Adobe Audience Manager
Progress Sitefinity
8.8
Role-based user permissions
Adobe Audience Manager
Progress Sitefinity
8.8

Platform & Infrastructure

Adobe Audience Manager
Progress Sitefinity
7.2
API
Adobe Audience Manager
Progress Sitefinity
7.0
Internationalization / multi-language
Adobe Audience Manager
Progress Sitefinity
7.3

Web Content Creation

Adobe Audience Manager
Progress Sitefinity
7.3
WYSIWYG editor
Adobe Audience Manager
Progress Sitefinity
8.0
Code quality / cleanliness
Adobe Audience Manager
Progress Sitefinity
8.1
Admin section
Adobe Audience Manager
Progress Sitefinity
7.6
Page templates
Adobe Audience Manager
Progress Sitefinity
7.6
Library of website themes
Adobe Audience Manager
Progress Sitefinity
5.5
Mobile optimization / responsive design
Adobe Audience Manager
Progress Sitefinity
7.4
Publishing workflow
Adobe Audience Manager
Progress Sitefinity
7.5
Form generator
Adobe Audience Manager
Progress Sitefinity
7.0

Web Content Management

Adobe Audience Manager
Progress Sitefinity
7.0
Content taxonomy
Adobe Audience Manager
Progress Sitefinity
8.3
SEO support
Adobe Audience Manager
Progress Sitefinity
7.9
Bulk management
Adobe Audience Manager
Progress Sitefinity
6.2
Availability / breadth of extensions
Adobe Audience Manager
Progress Sitefinity
5.6
Community / comment management
Adobe Audience Manager
Progress Sitefinity
6.8

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • We use Sitefinity's module builder for managing a lot of custom data types--think database tables but you get an interface for free. The modules come with widgets for common basic functionality and customizable widget templates, but for complete control, we often build custom widgets that utilize the API to access and manage the data.
  • The MVC page templates and layout designers are a really nice feature. The page templates are hierarchical and each child inherits all the capabilities and layouts of its parent. The page layouts provide an easy way to implement bootstrap responsive layouts while making it easy for content owners to drag and drop widgets into content place holders.
  • If you know .Net, Sitefinity's API is intuitive and doesn't require programmers to learn new languages or frameworks. This reduces the learning curve for developers and provides practically limitless options for writing code to meet project objectives. Sitefinity also offers a Visual Studio extension called Thunder that aids in creating Sitefinity components. Although it's not strictly necessary, it's use does reduce some of the tedious development tasks, especially around creating custom widget designers, which can be created to provide content owners with niceties like an image or page picker.
Paul Immediato profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • We implemented a multisite solution for one of our clients and although the ability to share templates and content is extremely powerful, setup wasn't as intuitive as it could be and documentation was lacking a bit. We also ran into a couple bugs which we'll be reporting when things slow down a bit. Permissions was one area where some trial and error was necessary and workarounds needed.
  • eCommerce and the Marketing modules need some maturity. They are not robust enough or easy enough to use to supplant more mature products.
Paul Immediato profile photo

Usability

No score
No answers yet
No answers on this topic
Progress Sitefinity6.9
Based on 3 answers
It is very easy to administer for non-technical folks. The editor and backend interface is among the best I've seen.
Mike Fus profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
In our experience Sitefinity works well for us. We like the .Net environment. We have used Telerik components for the last 10 years and have always had great support. The most important component of any software is the support. If you get great support you can integrate and use the product easily. That saves use time and money.
Gaylord Wingate profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Sitefinity has reduced the amount of time it takes to edit and publish content, which has enabled us to get information out more quickly.
  • Sitefinity allowed us to establish a consistent and modern brand identity and apply it across multiple websites.
Julia Spangler profile photo

Screenshots

Adobe Audience Manager

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Progress Sitefinity

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details