What users are saying about

Progress Sitefinity

Top Rated
180 Ratings

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Progress Sitefinity

Top Rated
180 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Progress Sitefinity

I'm really happy with how Sitefinity functions for our website. It's easy to edit and we've been able to create some custom microsites easily as well. We have some custom integrations that Sitefinity seems to struggle with. It's hard to know if it's Sitefinity or the integration created by our vendor.
Erin Hasinger profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Progress Sitefinity
Collection of first-party data
Adobe Audience Manager
9.5
Progress Sitefinity
Collection of third-party data
Adobe Audience Manager
9.0
Progress Sitefinity
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Progress Sitefinity

Data Classification

Adobe Audience Manager
8.5
Progress Sitefinity
Audience taxonomy
Adobe Audience Manager
8.5
Progress Sitefinity
Tag Management
Adobe Audience Manager
8.0
Progress Sitefinity
Data Analysis Dashboard
Adobe Audience Manager
9.0
Progress Sitefinity

Ad Network Integration

Adobe Audience Manager
8.0
Progress Sitefinity
Data Transfer
Adobe Audience Manager
8.0
Progress Sitefinity
DSP integration
Adobe Audience Manager
8.0
Progress Sitefinity

DMP Analytics

Adobe Audience Manager
8.0
Progress Sitefinity
Campaign Analytics
Adobe Audience Manager
7.5
Progress Sitefinity
Audience Analytics
Adobe Audience Manager
8.5
Progress Sitefinity

Security

Adobe Audience Manager
Progress Sitefinity
8.7
Role-based user permissions
Adobe Audience Manager
Progress Sitefinity
8.7

Platform & Infrastructure

Adobe Audience Manager
Progress Sitefinity
7.1
API
Adobe Audience Manager
Progress Sitefinity
7.0
Internationalization / multi-language
Adobe Audience Manager
Progress Sitefinity
7.3

Web Content Creation

Adobe Audience Manager
Progress Sitefinity
7.3
WYSIWYG editor
Adobe Audience Manager
Progress Sitefinity
8.0
Code quality / cleanliness
Adobe Audience Manager
Progress Sitefinity
8.0
Admin section
Adobe Audience Manager
Progress Sitefinity
7.6
Page templates
Adobe Audience Manager
Progress Sitefinity
7.5
Library of website themes
Adobe Audience Manager
Progress Sitefinity
5.4
Mobile optimization / responsive design
Adobe Audience Manager
Progress Sitefinity
7.3
Publishing workflow
Adobe Audience Manager
Progress Sitefinity
7.4
Form generator
Adobe Audience Manager
Progress Sitefinity
6.9

Web Content Management

Adobe Audience Manager
Progress Sitefinity
6.9
Content taxonomy
Adobe Audience Manager
Progress Sitefinity
8.2
SEO support
Adobe Audience Manager
Progress Sitefinity
7.9
Bulk management
Adobe Audience Manager
Progress Sitefinity
6.2
Availability / breadth of extensions
Adobe Audience Manager
Progress Sitefinity
5.5
Community / comment management
Adobe Audience Manager
Progress Sitefinity
6.7

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Sitefinity provides a slick backend interface that allows users to easily drag layouts and widgets (i.e. page elements) onto the page. They're able to configure the widgets and preview exactly how the page will look before publishing. All without risk of accidental changes to the live site.
  • Sitefinity Feather has been a breath of fresh air for developers. We needed more control over the markup going down the wire and they gave it to us. Markup is now much cleaner and developers are able to use the latest best practices for developing widgets and data binding.
  • Custom Modules (module builder) is a very powerful tool for providing customers with structured methods of creating data that will be displayed in a particular way on their website. When a school wants to put a teacher in the monthly spotlight, they're able to create a new "Teacher" in the backend where they're able to provide their name, picture and bio. All "Teachers" will automatically be displayed on another page of all past spotlight teachers. Clients don't have to create duplicated, accident-prone HTML in raw content blocks. We can provide them the tools to provide the necessary information, and we display that data consistently and beautifully.
Sam Rueby (MCSA) profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Additional and more advanced personalisation tools would be useful (specifically in-page personalisation).
  • Sitefinity has one "Administrator" level security role with access to everything; it would be very useful if this were broken down further.
Alex Kirkwood profile photo

Usability

No score
No answers yet
No answers on this topic
Progress Sitefinity6.0
Based on 2 answers
Ease of use for what I do.
Dennis Johnston profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
WordPress is a solid competitor to Sitefinity, but it lacks the WSYWIG editor that Sitefinity provides. Additionally, a lot of features that Sitefinity has out of the box, such as advanced document management and form generation, require additional extensions to be installed in order to work. WordPress is also open source, which is a concern for some companies.
Sean Patterson profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • It has made the site much easier to maintain requiring less technically skilled professionals to manage content.
  • It has allowed us to customize messaging to in-state and out-of-state users allowing us to maintain key messaging to stakeholders without confusing external visitors.
  • The features of custom modules have been very helpful to build out new tools and site features.
Daniel Kedinger profile photo

Screenshots

Adobe Audience Manager

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Progress Sitefinity

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details