Adobe Audience Manager vs. Progress Sitefinity

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 7.3 out of 10
N/A
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
Progress Sitefinity
Score 7.7 out of 10
N/A
Progress Sitefinity is a content management and customer analytics platform. It supports content management, tailored marketing, multi-channel management, and ecommerce sites.N/A
Pricing
Adobe Audience ManagerProgress Sitefinity
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Audience ManagerProgress Sitefinity
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Audience ManagerProgress Sitefinity
Top Pros
Top Cons
Features
Adobe Audience ManagerProgress Sitefinity
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
6% above category average
Progress Sitefinity
-
Ratings
Collection of first-party data8.116 Ratings00 Ratings
Collection of third-party data8.116 Ratings00 Ratings
Access to Third-party Data Providers9.516 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
14% below category average
Progress Sitefinity
-
Ratings
Audience taxonomy7.916 Ratings00 Ratings
Tag Management6.215 Ratings00 Ratings
Data Analysis Dashboard7.816 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.8
16 Ratings
10% above category average
Progress Sitefinity
-
Ratings
Data Transfer8.916 Ratings00 Ratings
DSP integration8.815 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.8
16 Ratings
15% below category average
Progress Sitefinity
-
Ratings
Campaign Analytics5.516 Ratings00 Ratings
Audience Analytics8.116 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Audience Manager
-
Ratings
Progress Sitefinity
8.1
163 Ratings
1% above category average
Role-based user permissions00 Ratings8.1163 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Audience Manager
-
Ratings
Progress Sitefinity
8.1
144 Ratings
0% above category average
API00 Ratings8.1137 Ratings
Internationalization / multi-language00 Ratings8.1106 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Audience Manager
-
Ratings
Progress Sitefinity
8.0
170 Ratings
5% above category average
WYSIWYG editor00 Ratings8.1160 Ratings
Code quality / cleanliness00 Ratings8.0151 Ratings
Admin section00 Ratings8.0168 Ratings
Page templates00 Ratings8.1164 Ratings
Library of website themes00 Ratings8.0104 Ratings
Mobile optimization / responsive design00 Ratings8.0155 Ratings
Publishing workflow00 Ratings8.1152 Ratings
Form generator00 Ratings8.0140 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Audience Manager
-
Ratings
Progress Sitefinity
8.0
164 Ratings
12% above category average
Content taxonomy00 Ratings8.1157 Ratings
SEO support00 Ratings8.1151 Ratings
Bulk management00 Ratings8.0122 Ratings
Availability / breadth of extensions00 Ratings8.0130 Ratings
Community / comment management00 Ratings8.0121 Ratings
Best Alternatives
Adobe Audience ManagerProgress Sitefinity
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Tridion
Tridion
Score 9.0 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Audience ManagerProgress Sitefinity
Likelihood to Recommend
8.1
(16 ratings)
7.1
(171 ratings)
Likelihood to Renew
-
(0 ratings)
7.2
(7 ratings)
Usability
8.5
(10 ratings)
8.9
(10 ratings)
Availability
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
5.5
(1 ratings)
Support Rating
7.8
(10 ratings)
9.0
(7 ratings)
Implementation Rating
-
(0 ratings)
4.6
(4 ratings)
Configurability
-
(0 ratings)
5.5
(1 ratings)
Product Scalability
-
(0 ratings)
4.5
(1 ratings)
Vendor post-sale
-
(0 ratings)
6.4
(1 ratings)
Vendor pre-sale
-
(0 ratings)
5.5
(1 ratings)
User Testimonials
Adobe Audience ManagerProgress Sitefinity
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
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Progress Software Corporation
Progress Sitefinity remains a little heavyweight for sites that require basic text content, or a limited number of pages. However, its flexibility (including the range of different content types if supports) make it a good choice for any organization requiring advanced content management capabilities at an affordable price.
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Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
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Progress Software Corporation
  • 'Low-code structured content' (dynamic content types) is one of Sitefinity's most powerful features that allows you to structure content according to business needs, while at the same time dampening editorial freedom to ensure accessibility, meta enhancement, SEO and API consumption can be achieved.
  • Sitefinity's content provider model allows us to flexibly (by means of admin interface) easily aggregate or separate content sharing within a multi-site instance.
  • This proofs particularly powerful in emerging situations where there suddenly is a demand for content sharing across countries or regions.
  • Adaptability at its core.
  • While there's never a perfect fit for everything, it allows for easy code customization and extension being a .NET application at heart. Giving it a corporate edge over other custom solutions, whether it is on the development side or deployment side (on premise, IaaS or Azure DevOps Paas). And it has enabled us to put the system to use in its core feature - which is to manage content, where on other occasions we were able to take full advantage of its features such as A/B testing and personalization.
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Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
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Progress Software Corporation
  • Diagram or illustrate more use cases for server setups, and managing of upgrades.
  • I'd like to see the ability to synchronize from one server to multiple others at once.
  • Implementation assistance as part of the purchase rather than farming out to 3rd party, although they did answer every question we asked in order to determine our best architecture setup.
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Likelihood to Renew
Adobe
No answers on this topic
Progress Software Corporation
Pricing makes this a no brainer. Not the best CMS, but with work arounds and some fumbling around we are able to make it do what we want it to do
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Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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Progress Software Corporation
Very big fan of this CMS, as it allows scalability, performance, and everything else. The support is great whenever we need it. As a marketer, the digital/marketing side of things is very easy to use and we've seen strong results from an SEO and marketing perspective. I can't speak to the developer/creative side too much, but in talking with these teams, they do recommend the tool as well.
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Reliability and Availability
Adobe
No answers on this topic
Progress Software Corporation
Has been solid for us on availability
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Performance
Adobe
No answers on this topic
Progress Software Corporation
A bit sluggish sometimes as the compiler works.
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Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
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Progress Software Corporation
Support can be pretty good, even though, depending on the level of licensing, it can take longer to hear back from their team. They do have a phone option, which works well. Overall, they are knowledgeable, and helpful when needed. At times, support is able to access the system directly and troubleshoot critical items when needed.
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Implementation Rating
Adobe
No answers on this topic
Progress Software Corporation
N/A - I was not part of the implementation team. We have had this internally for over 5 years. Based on my experience, ensure that you have documentation on the initial implementation and subsequent upgrades. I would also recommend to have all the documentation on how and why the system was implemented the way it was
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Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
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Progress Software Corporation
It is hands down just easier for our customers to use. The interface and the page builder experience is much better than what we have used in the past and has many enterprise features even in the lower price-point
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Scalability
Adobe
No answers on this topic
Progress Software Corporation
Seems pretty scalable.
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Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
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Progress Software Corporation
  • Sitefinity has reduced the amount of time it takes to edit and publish content, which has enabled us to get information out more quickly.
  • Sitefinity allowed us to establish a consistent and modern brand identity and apply it across multiple websites.
Read full review
ScreenShots

Progress Sitefinity Screenshots

Screenshot of Engage your audience with thoughtful, relevant content. Your marketing team can create and manage content faster and easier than ever before with inline drag-and-drop editing, requiring no help from your web team.Screenshot of Create a truly global solution that provides consistent experiences and unmatched performance across brands, regions and languages. Reduce maintenance and hosting infrastructure by managing multiple websites from a single platform. Reduce time to market and deploy changes faster with content and code synchronization between websites and environments.Screenshot of Increase revenue with a personalized, connected experience between your website and online store. Easily manage your product catalogs, price lists, shopping cart and checkout process. Connect to cloud services for accurate real-time tax and shipping rates. Integrate with your ERP and other business systems to improve and automate inventory management, order fulfillment and customer support throughout the product lifecycle.Screenshot of Increase conversions and generate more leads with 1:1 conversations with your customers. Create, preview and deliver personalized experiences at a massive scale with amazingly easy to use tools. Analyze and optimize the experience with the help of contextual analytics and A/B testing solutions.Screenshot of Analyze cross-channel data to get a detailed view of content and campaign performance. Gather data on visitors and build persona segments and track their behavior on your site. Get ML-driven recommendations for the next best update to introduce into your journey.