If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
SharePlex really shines when set alongside GoldenGate. The licensing costs of the two products would appear to place them in entirely different ballparks yet they perform nearly identically in practice. SharePlex is suitable for heterogenous replication of one database to another. The list of targets is ever increasing, with support for all major RDBMS vendors as well as support for popular NoSQL and JSON replication. SharePlex is effective when replicating from on-premise to cloud. Whether that's migrating data, creating a high-availability presence in a public or private cloud, or populating a data mart, it does the job quite well.
We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
When first introduced the Change Data Capture process was awkward. Each subsequent release has improved the process.
Sometimes the Shareplex monitoring service in Foglight gets overly aggressive in sending out error notifications and can end up spamming the admins with email alerts for one problem. We have had to tone that down.
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Support is very responsive. They take ownership of the problems and see them through to the finish. When a bug is found they work towards developing testing and making the fix available to us to solve the problem.
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
SharePlex support is an award-winning team, which is available for 24 hours, and any time they have solutions with perfect expertise. Besides, SharePlex has supported data migration, with multiple reporting features that ensure there are comprehensive database evaluations. The simplicity of SharePlex installation also gives it a higher mark, is very efficient, and allows companies to understand it easily.
