Adobe Audience Manager vs. TIBCO® BPM Enterprise

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

The scenario where TIBCO ActiveMatrix is well suited is in the scenario where there are more long-term business processes and in a complex corporate organization where there are many users with different privileges to perform actions on the same processes. It's less appropriate where there are no complex business process especially if the resubmit of the task in error is not required.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• TIBCO offers multiple ways to implement the sophisticated forms of event-driven BPM. It also balances the combination of business rules and AMX BPM for a different variety of IT Applications
• It depends on the Enterprise service bus which is message oriented middleware
• The integration of Spotfire with AMXBPM and BusinessEvents is a unique advantage

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• A little bit too conservative. Not really anything leading edge. [Tibco] has plenty of customers, and that means they will probably be around forever, but [product enhancements] seem to be more [abundant in competitor product offerings].
• It would be great to have some pre-defined themes. Pie chart labels - it would be great to get more options for sizing and placement.
• I find it hard to trust the online portal too much. I doubt the security that is offered by this software.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

Such a BPM sw is amazing and usefull. You have a gret visibility in design and development phase.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

Because our support team is always available also for development suggestions.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

For BPM we looked at some IBM products suites, BPM Online, Oracle products and Pega Systems. The decision to go with AMX BPM was based on the evaluation by the software architect team and the cost of acquiring the TIBCO suites.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• In order to create a BPM management, you need to make a very solid data management model, which becomes very important in its reuse
• The business process is very often unconnected with the implementation logic and therefore plays in favor of the re-usability of the software
• Large customization at log level for which managing these tools can be handled minimizing effort

Incentivized