Adobe Audience Manager vs. WYSIWYG Web Builder

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

If you prefer a PC/local development environment vs a fully online development tool, WYSIWYG Web Builder may be the best product available. If you are frustrated by bloated CMS systems that require constant updates and fixing of expired or conflicting plugins WYSIWYG Web Builder could be for you.

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Rapidly build website
• Builds site that load fast
• Allows for competely custom sites

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The depth of the product and available options can be a bit overwhelming when getting started

This is my fourth year using WYSIWYG Web Builder and as many new releases. Each new release brings a staggering number of new features and enhancements. But the updates, fixes and new features are not limited to a once a year update. The product is updated with interium releases every few months.

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The one reason for a 9 instead of a 10 is not a ding to the product itself. When first starting out the available options and tools are a bit overwhelming. You might be able to achieve the same visual result in multiple ways. As a new user you will need to learn which options work best for you. The online tutorials are good and there are a number of very good videos available on YouTube. The support from the forum is great. New users are treated with respect and provided support and guidance. (That is certainly not the case in many support forums) After fours years and dozens of websites I am still learning new features and tools for enhancing my customer's sites.

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The developer actively replies to post on the support forum. It is typical to get a reply in a few hours. The support for this product exceeds any other product I have used in the past 25 years. In addition to rapid replies from the developer the support community is very active on the forum along with several forum members providing excellent training videos.

implementaion is simple. install the product and setup your hosting ftp settings.

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I still use Xara for graphic design and image editing. But the web development in WYSIWYG Web Builder is far superior. Compared to online editors like Weebly, Wix, etc WYSIWYG Web Builder allows you to experiment with different options saved to different files. With the online builders you can't easily have 5 options to show a client. And you don't have backup copies in case the work you did, didn't work out.

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• I am able to build truly custom sites for my customers
• I am able to build sites with less time and effort, resulting in competitive pricing
• I am able to build sites with less overhead, resulting in better profits