Adobe Bridge vs. Aprimo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Bridge
Score 8.8 out of 10
N/A
Adobe Bridge is a creative digital asset manager that lets you preview, organize, edit, and publish multiple creative assets (including Adobe Photoshop, InDesign, Illustrator, After Effects, and Dimension files) with thumbnails and rich previews. Edit metadata. Add keywords, labels, and ratings to assets. Organize assets using collections, and find assets using powerful filters and advanced metadata search features. Collaborate with Libraries and publish to Adobe Stock from Bridge.N/A
Aprimo
Score 9.4 out of 10
N/A
Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, and Adobe Creative Cloud. The Aprimo PlatformN/A
Pricing
Adobe BridgeAprimo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe BridgeAprimo
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsFor digital asset management, work management, marketing budget management or an entire content operations platform, Aprimo’s SaaS subscription model takes care of product licensing, support, hosting, updates, and provides dedicated experts.
More Pricing Information
Community Pulse
Adobe BridgeAprimo
Top Pros
Top Cons
Best Alternatives
Adobe BridgeAprimo
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 8.4 out of 10
Adobe Bridge
Adobe Bridge
Score 8.8 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.8 out of 10
MediaValet
MediaValet
Score 9.8 out of 10
Enterprises
MediaValet
MediaValet
Score 9.8 out of 10
MediaValet
MediaValet
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe BridgeAprimo
Likelihood to Recommend
9.0
(4 ratings)
9.5
(33 ratings)
Likelihood to Renew
-
(0 ratings)
1.0
(9 ratings)
Usability
-
(0 ratings)
7.1
(9 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
5.9
(7 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
6.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
Ease of integration
-
(0 ratings)
7.0
(16 ratings)
User Testimonials
Adobe BridgeAprimo
Likelihood to Recommend
Adobe
If you're working with tons of files and different types of files and you have to keep them sorted out and be able to tell the differences within the files...this is the best option for you. It will make your life so much easier being able to preview everything quickly while seeing the small details. I do know that some photographers are really happy with how Lightroom catalogs their images, but I think for anyone doing major compositing or video work, Bridge is hands down the way to go. It just saves you so much time and headaches.
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Aprimo
I think Aprimo is well suited when you are looking for a DAM to house all of your content. It will be easy to find what you need based on the metadata you are including. I think Aprimo works very well in situations where you are looking for both a DAM and project management system. We are using the DAM and Aprimo productivity and they pair well together
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Pros
Adobe
  • User friendly.
  • Works well in combination with it's other adobe products.
  • Like that's it's included in the cost of Creative Cloud.
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Aprimo
  • Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
  • Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
  • DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
  • Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.
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Cons
Adobe
  • User interface could be more friendly--currently it has a very techy feel
  • Sometimes it’s a bit slow to load the program initially
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Aprimo
  • Customer support is slow to resolve system issues
  • Complicated configuration with no in-depth training amounts to a huge learning curve and expensive concierge services
  • The consumer-facing UI does not have all of the functionality that is required
  • Training videos are out of date or purport functionality that does not exist
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Likelihood to Renew
Adobe
No answers on this topic
Aprimo
While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.
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Usability
Adobe
No answers on this topic
Aprimo
Really good search and upload process, and great functionality for workflow approval and editing. QuickConnect is handy for on the go, and the SSO keeps it simple. For customization, it is relatively complex and requires some technical knowledge. The user guides are very detailed, and the Aprimo Academy training modules provide lots of information, but there is a steep learning curve to get fully up to scratch with the system. The level of inter-relatedness of areas of customization could be complicated to work out if there is a problem. The support team at Aprimo is fantastic and the high customization potential is a benefit rather than a downside. A system champion is required to make sure it is fully utilized.
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Reliability and Availability
Adobe
No answers on this topic
Aprimo
We have not yet experienced any downtime
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Performance
Adobe
No answers on this topic
Aprimo
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
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Support Rating
Adobe
No answers on this topic
Aprimo
Support is support, so mainly reactive when it is about product inside and common issues. But when it is about specific enhancements and business concerns related to our own configuration and settings, we surely feel a gap. and this is why concierge is a must have solution when facing Aprimo support
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In-Person Training
Adobe
No answers on this topic
Aprimo
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
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Online Training
Adobe
No answers on this topic
Aprimo
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
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Implementation Rating
Adobe
No answers on this topic
Aprimo
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
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Alternatives Considered
Adobe
Bridge is just easier and quicker. It suits our purposes more
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Aprimo
Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
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Return on Investment
Adobe
  • It's saved me probably thousands of hours at this point. I used to spend so much time looking for different files and now I can find them all quickly.
  • I can now decide which are the 15 images I will deliver from a portrait session within 10 minutes. It used to take me around an hour to open them each up and start deciding.
  • I quit negatively speaking to myself for misnaming files and then never being able to find them.
  • I only complain about Adobe Bridge when it doesn't work with a firewall and I have to turn it off or restart my computer.
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Aprimo
  • The stream-lined content process with agency partners who have access to our Aprimo client.
  • In app creative review and redlining makes changes easy for client and agency.
  • Cost saving in the way that we were able to build custom products and not try and use a costly less effective tool.
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ScreenShots

Aprimo Screenshots

Screenshot of Contextual DAM Experience:
Allows users to see information that they need depending on their use case. Every metadata field is configurable to give DAM users the power to tailor the experience to their needs.Screenshot of Contextual DAM Experience:
Allows users to see information that they need depending on their use case. Every metadata field is configurable to give DAM users the power to tailor the experience to their needs.Screenshot of Content Return on Effort: Generates a full picture of how individual pieces of content and campaigns perform across channels.Screenshot of Aprimo Creative Cloud Connector: Aprimo assets can be browsed and searched directly from Adobe Creative Cloud.Screenshot of Brand Portal: A homepage view in Aprimo configured to different user groups, or each user can be allowed to configure this space to their own preference. The DAM is navigated from this screen.Screenshot of Marketing Calendar: Offers a single, integrated view into all planned, in-flight, and in-market activities.