Improved efficiency with highly customizable system
November 12, 2021
Improved efficiency with highly customizable system
Score 9 out of 10
Vetted Review
Verified User
Software Version
On-Demand
Modules Used
- Marketing Operations
- DAM Digital Asset Manager
Overall Satisfaction with Aprimo
Aprimo is a powerful system that we implemented to store and disseminate a large number of website assets into our website using Tridion Sites, due to the deprecation of our previous system. The import and implementation process had a very short timeline, which Aprimo worked hard to meet. It is already improving efficiency and workflows and simplifying system requirements. The system is being rolled out across our marketing department to facilitate efficient workflows and better content reuse across the marketing team and to automate asset dissemination across multiple systems in the long term. The goal is to integrate many systems and use cases into it over time, utilizing the wide range of features offered.
- Search and find functionality
- New features and updates--automatic rollout
- Supportive and friendly team
- Highly customizable system
- Aprimo Academy training area
- Complex back end of system
- Multiple user interfaces
- Higher cost than competitors (but more functionality offered)
- Reduced cost and simplification of infrastructure from replacement of two systems with one
Do you think Aprimo delivers good value for the price?
Yes
Are you happy with Aprimo's feature set?
Yes
Did Aprimo live up to sales and marketing promises?
Yes
Did implementation of Aprimo go as expected?
Yes
Would you buy Aprimo again?
Yes
Evaluating Aprimo and Competitors
Yes - SDL Media Manager was replaced due to depreciation. CI Control was replaced to simplify systems infrastructure.
- Product Features
- Product Usability
- Product Reputation
Using Aprimo
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Well integrated Consistent Convenient Feel confident using | Lots to learn |
- Search and filtering
- AI suggestions
- Upload process