Improved efficiency with highly customizable system
November 12, 2021

Improved efficiency with highly customizable system

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Marketing Operations
  • DAM Digital Asset Manager

Overall Satisfaction with Aprimo

Aprimo is a powerful system that we implemented to store and disseminate a large number of website assets into our website using Tridion Sites, due to the deprecation of our previous system. The import and implementation process had a very short timeline, which Aprimo worked hard to meet. It is already improving efficiency and workflows and simplifying system requirements. The system is being rolled out across our marketing department to facilitate efficient workflows and better content reuse across the marketing team and to automate asset dissemination across multiple systems in the long term. The goal is to integrate many systems and use cases into it over time, utilizing the wide range of features offered.
  • Search and find functionality
  • New features and updates--automatic rollout
  • Supportive and friendly team
  • Highly customizable system
  • Aprimo Academy training area
  • Complex back end of system
  • Multiple user interfaces
  • Higher cost than competitors (but more functionality offered)
  • Reduced cost and simplification of infrastructure from replacement of two systems with one

Do you think Aprimo delivers good value for the price?


Are you happy with Aprimo's feature set?


Did Aprimo live up to sales and marketing promises?


Did implementation of Aprimo go as expected?


Would you buy Aprimo again?


Bynder was simpler and lower cost, but Aprimo offered more advanced functionality, better integration potential, faster implementation, more customization, and better levels of support, which our business required.
Aprimo is fantastic and is well suited for larger companies, especially those that are looking to use the system for multiple types of assets across multiple teams or business portfolios or who want the high potential for integration opportunities with systems. It is great where customization or potentially unusual combinations of use are required. It has multiple modules, which are ideal for scenarios where users want to incorporate the different aspects of work, including workflow, brand templates, approval and amendment processes, and integration possibilities with REST API use. It would be less suitable in a scenario where a very simple setup for just storage of assets is required, or where there is a very small, non-technical team working with it.

Evaluating Aprimo and Competitors

Yes - SDL Media Manager was replaced due to depreciation. CI Control was replaced to simplify systems infrastructure.
  • Product Features
  • Product Usability
  • Product Reputation

Using Aprimo

Really good search and upload process, and great functionality for workflow approval and editing. QuickConnect is handy for on the go, and the SSO keeps it simple. For customization, it is relatively complex and requires some technical knowledge. The user guides are very detailed, and the Aprimo Academy training modules provide lots of information, but there is a steep learning curve to get fully up to scratch with the system. The level of inter-relatedness of areas of customization could be complicated to work out if there is a problem. The support team at Aprimo is fantastic and the high customization potential is a benefit rather than a downside. A system champion is required to make sure it is fully utilized.
Like to use
Relatively simple
Easy to use
Well integrated
Feel confident using
Lots to learn
  • Search and filtering
  • AI suggestions
  • Upload process