DAM Learning Curve
January 05, 2022

DAM Learning Curve

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

On-Demand

Modules Used

  • Marketing Operations

Overall Satisfaction with Aprimo

Although we have not implemented any of the connectors just yet, based on the documentation I have read and my experience with Aprimo, I expect it to require some help.
We use Aprimo as the single source of truth for digital assets and content to share between regions and syndicate to downstream systems.

Pros

  • Grouping of content for targeted users and use cases
  • Searchability with facets and filters makes it easy for consumers
  • Bulk editing for mass updates
  • Flexible rules that can be implemented for various needs

Cons

  • Customer support is slow to resolve system issues
  • Complicated configuration with no in-depth training amounts to a huge learning curve and expensive concierge services
  • The consumer-facing UI does not have all of the functionality that is required
  • Training videos are out of date or purport functionality that does not exist
  • Consolidated asset storage from internal and external drives
  • Savings on multiple rendition creation

Do you think Aprimo delivers good value for the price?

Not sure

Are you happy with Aprimo's feature set?

Yes

Did Aprimo live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Aprimo go as expected?

No

Would you buy Aprimo again?

Yes

Aprimo is a good DAM solution for any mid to large business. Just be aware that modules can become costly, and this is not always transparent during an RFP or POC. The more complex the setup, the more dependent you will be on their services. Overall, we are happy with the solution and plan to roll it out globally.

Aprimo Support

Customer support is slow to correct system issues and often pushes out fixes. When the fix is finally implemented, it is great, but too often the wait is agonizingly long.
ProsCons
Kept well informed
Quick Initial Response
Slow Resolution
Poor followup
Escalation required
Difficult to get immediate help
Need to explain problems multiple times
We purchased concierge support because of the learning curve. The implementation was rushed, much of the configuration is complicated and the knowledge was not shared.
Yes - Yes, it was resolved to my satisfaction but not in a timely fashion.
I'm afraid I cannot at this point.

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