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Adobe Business Catalyst (Discontinued) vs. Optimizely Configured Commerce

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Business Catalyst (Discontinued)

    Score8.9 out of 10
    N/AAdobe Business Catalyst was a cloud-hosted system for building and managing web content and online stores with a built-in CRM framework in addition to sales, service, and marketing features including eCommerce and Email Marketing tools. It has been end of life (EOL) since 2020.

    $10

    per month

    Optimizely Configured Commerce

    Score8 out of 10
    N/AOptimizely Configured Commerce is a SaaS, headless, and composable e-commerce platform that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box functionality as they prefer; saving organizations time to deploy meaningful buying experiences.N/A
    Pricing
    Adobe Business Catalyst (Discontinued)Optimizely Configured Commerce
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Business Catalyst (Discontinued)Optimizely Configured Commerce
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details
    More Pricing Information
    Community Pulse
    Adobe Business Catalyst (Discontinued)Optimizely Configured Commerce
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Optimizely
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    67%
    Would buy again
    8 Answers
    Delivers good value for the price
    No answers on this topic
    67%
    Delivers good value for the price
    4 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    11 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    29%
    Lived up to sales and marketing promises
    2 Answers
    Implementation went as expected
    No answers on this topic
    40%
    Implementation went as expected
    4 Answers
    Features
    Adobe Business Catalyst (Discontinued)Optimizely Configured Commerce
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Adobe Business Catalyst (Discontinued) and Optimizely Configured Commerce
    Feature
    Adobe Business Catalyst (Discontinued)
    6.6
    14 Ratings
    17% below category average
    Optimizely Configured Commerce
    -
    Ratings
    API7.911 Ratings00 Ratings
    Online Storefront
    Comparison of Online Storefront features of Adobe Business Catalyst (Discontinued) and Optimizely Configured Commerce
    Feature
    Adobe Business Catalyst (Discontinued)
    -
    Ratings
    Optimizely Configured Commerce
    7.4
    12 Ratings
    5% below category average
    Product catalog & listings00 Ratings7.312 Ratings
    Product management00 Ratings8.012 Ratings
    Bulk product upload00 Ratings7.612 Ratings
    Branding00 Ratings7.211 Ratings
    Mobile storefront00 Ratings7.69 Ratings
    Website integration00 Ratings7.511 Ratings
    Visual customization00 Ratings7.010 Ratings
    CMS00 Ratings7.112 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Adobe Business Catalyst (Discontinued) and Optimizely Configured Commerce
    Feature
    Adobe Business Catalyst (Discontinued)
    -
    Ratings
    Optimizely Configured Commerce
    8.2
    11 Ratings
    7% above category average
    Abandoned cart recovery00 Ratings8.110 Ratings
    Checkout user experience00 Ratings8.211 Ratings
    Online Payment System
    Comparison of Online Payment System features of Adobe Business Catalyst (Discontinued) and Optimizely Configured Commerce
    Feature
    Adobe Business Catalyst (Discontinued)
    -
    Ratings
    Optimizely Configured Commerce
    8.7
    12 Ratings
    4% above category average
    eCommerce security00 Ratings8.712 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Adobe Business Catalyst (Discontinued) and Optimizely Configured Commerce
    Feature
    Adobe Business Catalyst (Discontinued)
    -
    Ratings
    Optimizely Configured Commerce
    7.2
    12 Ratings
    7% below category average
    Promotions & discounts00 Ratings7.110 Ratings
    Personalized recommendations00 Ratings7.312 Ratings
    SEO00 Ratings7.111 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Adobe Business Catalyst (Discontinued) and Optimizely Configured Commerce
    Feature
    Adobe Business Catalyst (Discontinued)
    -
    Ratings
    Optimizely Configured Commerce
    7.7
    12 Ratings
    4% below category average
    Multi-site management00 Ratings7.48 Ratings
    Order processing00 Ratings8.212 Ratings
    Inventory management00 Ratings7.211 Ratings
    Shipping00 Ratings8.310 Ratings
    Custom functionality00 Ratings7.511 Ratings
    Best Alternatives
    Adobe Business Catalyst (Discontinued)Optimizely Configured Commerce
    Small Businesses
    Umbraco CMS
    Score6.9 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe Business Catalyst (Discontinued)Optimizely Configured Commerce
    Likelihood to Recommend
    6.0
    (21 ratings)
    6.4
    (12 ratings)
    Likelihood to Renew
    9.4
    (10 ratings)
    -
    (0 ratings)
    Usability
    9.7
    (4 ratings)
    7.1
    (12 ratings)
    Availability
    9.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.6
    (5 ratings)
    7.5
    (12 ratings)
    Online Training
    8.6
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.6
    (3 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Adobe Business Catalyst (Discontinued)Optimizely Configured Commerce
    Likelihood to Recommend
    Discontinued Products
    The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
    Read full review
    Optimizely
    The eCommerce catalog side has a lot of benefits to it and has been much easier to work with and customize than the CMS side. It is this integration and using both for a branded marketing website that has the user journey from browsing and leading into the eCommerce side that has been the bigger challenge, outside of the overall stability of the releases with the bugs we have encountered. I think the solution is well suited if you are mainly a catalog site. We, however, sell machinery and solutions that are not sold via the eCommerce site and we need to showcase them on the website. However, we have a core industrial catalog of consumable products that support the machine and solutions purchases which are very well suited for the eCommerce catalog. It is the CMS/Catalog integration that has caused a need for more customizations to the platform and as a result increased costs to maintain, lowering our overall ROI from the solution. We are also a bit hamstrung by having to rely on our development partner to make changes that our digital agency is better suited to do for us in the CMS. It is requiring extra cost and resources as a result. If more functionality could be surfaced, it would be much better.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Probably one of the easiest e-commerce platforms to work in, it does take setup, but compared to a lot of other e-commerce solutions, this is probably the best one that I have seen that can be designed and implemented custom.
    • Their template system works very well and allows you to create and re-use templates across Adobe Business Catalyst.
    • Their pre-built modules are great, giving people a great way to use common web elements without having to use a plug-in or find some solution, it is simply built in and generally works exactly as you would expect.
    • Adobe Business Catalyst is more of an all-around solution, providing elements that most smaller companies would have a hard time figuring out, since it includes the ability to build websites, send and track e-mails, analytics. It really is a powerful tool that would typically require a fair amount of coding knowledge and expertise but with the system already built, it can be easily modified and edited by those with limited or no coding knowledge at all.
    Incentivized
    Read full review
    Optimizely
    • Integration Jobs/Connections - Providing a good out-of-the-box solution to hook into ERPs and common endpoints.
    • Design and Development Partner Network to work with - If you have customizations in mind, the Optimizely partner network will give you the chance to find a suitable partner to meet your needs.
    • Good layout/flow/settings breakdown - There are a lot of "redundant" settings, but the more management access, the better.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Multi Client Management: The dashboard for managing multiple clients as a reseller is a little difficult to get to. There is also no very easy way for me to manage multiple clients at once. I have to log into and out of individual client accounts to do billing or management.
    • Lack of Server support: There are certain server protocols and languages that are not supported using BC. For example I cannot build a custom php database and upload to BC. I am required to use their tools.
    Incentivized
    Read full review
    Optimizely
    • Need the ability to look at more of our user data
    • Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
    • Classic CMS is very limited in ways end users like myself can edit widget content
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.
    Read full review
    Optimizely
    No answers on this topic
    Usability
    Discontinued Products
    Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
    Incentivized
    Read full review
    Optimizely
    Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow.
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    very few issues with availability
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Performance
    Discontinued Products
    Very few issues
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Support Rating
    Discontinued Products
    The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
    Read full review
    Optimizely
    It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    bcgurus.com kiyuco
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Pretty easy to do
    Incentivized
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    Optimizely
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    As far as the CMS for BC goes, there is none out there that compares. In the past we have utilized Joomla, Wordpress, Mambo, Drupal, Concrete 5 and others. None of them were as easy to use and train on that Adobe's Business Catalyst. Our alternative to BC is WordPress when our clients want a less expensive solution. For the most part that works OK but we have had issues with plugin incompatibility among other issues. We lost at least two clients because of similar issues. The other great part about BC's solution is that we can still work with our favorite site creation tool - Dreamweaver. The whole process continues to be more and more simplified with added features to the system. No other solution (that we've found) offers such an easy way to create custom web sites that are easily editable by our clients.
    Incentivized
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    Optimizely
    I was not very involved with this process. It has been 3 years since we made a decision and I can't even remember the name of the other companies we were considering. I was in a different role then so I was less involved with the eCommerce department. I do remember really liking the people we were working with. That played a huge role in our selection since we would be working with them for years on the site.
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    It's easy to build small sites or large sites and there is lots of templating.
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Return on Investment
    Discontinued Products
    • As someone who uses it on behalf of other clients, our ROI with BC is definitely positive. We needed a mid-range CMS without huge licensing costs to satisfy mid-range clients who have some dynamic needs but doesn't need the expense or liability of enterprise level products. Without it we would have lost possible customers or taken bigger hits on projects because of the costs involved with satisfying their mid-level needs
    • Our clients are all usually very positive about the BC platform and are able to use it themselves which lessens our Support time/cost.
    • To use the Web App element,. which we do on almost every site, you need to pay for the highest plan. This brings along with it many features most of our clients would never use. A more basic plan with that Web App capability would be a big improvement on our costs.
    Incentivized
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    Optimizely
    • Automation of updates and integration with ERP has saved time and provides reliable data for the website in sync with ERP
    • Integration with external PIM has saved time and provides reliable sync with content data for the website. Changes and improvements have been slow and difficult.
    Incentivized
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    ScreenShots

    Optimizely Configured Commerce Screenshots

    Screenshot of Catalog and Content Management for simplified purchasing.Screenshot of Customer-specific pricing for seamless re-ordering.Screenshot of Personalized promotions and recommendations for customer engagement.Screenshot of Robust targeting and segmentation to drive continuous purchasing.Screenshot of Payment gateways for seamless customer checkout.Screenshot of Embedded Product Information Management for organizing and harmonizing product data.