Adobe Experience Platform Launch vs. Blue Triangle

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Experience Platform Launch
Score 7.6 out of 10
N/A
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow…N/A
Blue Triangle
Score 6.2 out of 10
Enterprise companies (1,001+ employees)
Synthetic Monitoring from Blue Triangle is a solution designed to ensure a site is up and running on all devices to catch issues before customers do.N/A
Pricing
Adobe Experience Platform LaunchBlue Triangle
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Experience Platform LaunchBlue Triangle
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Adobe Experience Platform LaunchBlue Triangle
Features
Adobe Experience Platform LaunchBlue Triangle
Security
Comparison of Security features of Product A and Product B
Adobe Experience Platform Launch
7.8
12 Ratings
7% below category average
Blue Triangle
-
Ratings
Role-based user permissions7.812 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Experience Platform Launch
7.8
14 Ratings
4% below category average
Blue Triangle
-
Ratings
Tag library8.513 Ratings00 Ratings
Tag variable mapping7.914 Ratings00 Ratings
Ease of writing custom tags7.714 Ratings00 Ratings
Rules-driven tag execution8.214 Ratings00 Ratings
Tag performance monitoring7.512 Ratings00 Ratings
Page load times7.613 Ratings00 Ratings
Mobile app tagging7.812 Ratings00 Ratings
Library of JavaScript extensions7.413 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adobe Experience Platform Launch
8.0
14 Ratings
1% below category average
Blue Triangle
-
Ratings
Event tracking8.614 Ratings00 Ratings
Mobile event tracking7.711 Ratings00 Ratings
Data distribution management7.911 Ratings00 Ratings
Universal data layer8.513 Ratings00 Ratings
Automated error checking7.410 Ratings00 Ratings
Best Alternatives
Adobe Experience Platform LaunchBlue Triangle
Small Businesses
Google Tag Manager
Google Tag Manager
Score 9.3 out of 10
SolarWinds Pingdom
SolarWinds Pingdom
Score 9.3 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 9.3 out of 10
Cisco ThousandEyes
Cisco ThousandEyes
Score 8.9 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.4 out of 10
Cisco ThousandEyes
Cisco ThousandEyes
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Experience Platform LaunchBlue Triangle
Likelihood to Recommend
8.6
(14 ratings)
8.0
(4 ratings)
Usability
8.3
(13 ratings)
-
(0 ratings)
Support Rating
7.0
(13 ratings)
-
(0 ratings)
User Testimonials
Adobe Experience Platform LaunchBlue Triangle
Likelihood to Recommend
Adobe
It's great for reporting and putting data in one place. Building real-time profiles can help a business run better by understanding what is going on with its customers. I do not believe this would be as necessary for small businesses but would be good to implement with growth. I also wouldn't recommend this if you weren't going to put the work into fully utilizing their features.
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Blue Triangle Technologies
Amazing help and knowledge has been assembled, but Blue Triangle Group's customer service is exceptional. Because they make us feel like the most important customer every time we speak, they have a genuine belief in our success. You can count on the support team to keep an eye on your account and offer fresh ideas to our discussions.
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Pros
Adobe
  • Easy and intuitive interface
  • Having different environments for development and testing
  • Simple integration of other tools by using the built-in connectors
  • Vast pallet of options to use as trigger and actions of the rules
  • Great flexibility for the user
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Blue Triangle Technologies
  • Ease of usability.
  • Very responsive to our business requirements.
  • Increase your business revenue.
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Cons
Adobe
  • The right amount of video tutorials.
  • While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.
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Blue Triangle Technologies
  • Since percentage change is used instead of a real-time shift in comparison charts, they are more difficult to read and evaluate quickly.
  • Unlike other website performance monitoring solutions, we are unable to compare data from different time periods.
  • The portal's interface may use some cleaning up.
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Usability
Adobe
Adobe Experience Platform Launch is a difficult product to learn but once learnt, easy to jump from beginner to experienced level user very quickly. Every area of the product seems designed for the user, which translates to it being very usable and flexible. Product settings are always where you expect them to be, which makes things a lot easier to get used to!
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Blue Triangle Technologies
No answers on this topic
Support Rating
Adobe
They are quick to respond and are part of the reason why this resource is such a great tool. I am able to get the response and feedback I need with any issue or when trying to learn how to use a new tool properly. Really grateful for their responsiveness
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Blue Triangle Technologies
No answers on this topic
Alternatives Considered
Adobe
I was not actively involved in the process of actually buying the tool. What I know is that Adobe Experience Platform Launch covered "the majority of our tickbox." Moreover, our responsible people really enjoyed the discussions with the people from adobe and were reassured that what we need can and will be delivered on the agreed dates.
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Blue Triangle Technologies
blackfire.io can be easier to analyze for the consumer, but overall get the same result.
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Return on Investment
Adobe
  • Improves ROI by allowing better data metrics to see what works/ doesn't work.
  • Increases productivity or number of emails sent out and drafted.
  • Decreases the amount of time it takes to draft emails and programs.
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Blue Triangle Technologies
  • The portal's ease of use, regular updates, and the feature roadmap all seem to prioritize the end user and actual use cases
  • Having a better understanding of where my site's visitors are going has led to beneficial outcomes for my business
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ScreenShots