Absolutely love Launch.
Updated September 13, 2022

Absolutely love Launch.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Experience Platform Launch

We use Abode Experience Platform Launch as a replacement for GTM. The platform is our implementation method for all Adobe Experience products - so is the backbone of our Adobe Analytics and Adobe Target implementations and works in a very streamlined manner across 100+ websites, 5+ platforms and a number of different divisions. As well as Adobe products, we use Launch to implement various other products such as Hotjar, Addthis and SAS.
  • Scalability
  • Flexibility
  • Extensions
  • Knowledge barrier of entry
  • Expanded extension library
  • Copy and paste between libraries
  • Shaved considerable amount of time off Adobe Analytics roll out
  • Made a launch of Adobe Target viable across multiple CMS'
  • Reduced maintenance staff compared to GTM (~30% less)
Adobe Experience Platform Launch stacks up incredibly well against Google Tag Manager. With an extensive, powerful extension library it is far, far easier to implement Adobe Analytics and Adobe Target in Adobe Experience Platform Launch, and doing so via any other method afterward would feel archaic in comparison. It's a lot easier to streamline and control at a global level.

Do you think Adobe Experience Platform Launch delivers good value for the price?


Are you happy with Adobe Experience Platform Launch's feature set?


Did Adobe Experience Platform Launch live up to sales and marketing promises?


Did implementation of Adobe Experience Platform Launch go as expected?


Would you buy Adobe Experience Platform Launch again?


Adobe Experience Platform Launch is a difficult product to learn but once learnt, easy to jump from beginner to experienced level user very quickly. Every area of the product seems designed for the user, which translates to it being very usable and flexible. Product settings are always where you expect them to be, which makes things a lot easier to get used to!
The support for Adobe Experience Platform Launch is very hit and miss, as with the majority of Adobe products. If you get the right support engineer at the right time, who understands your issue and knows the product well enough - you will get a great experience. If you're doing anything custom or unknown to them, it can be frustrating.
Adobe Experience Platform Launch feels (and likely is!) literally made for rolling out Adobe Analytics and Adobe Target. Both products have extensive official extension support within Launch which makes an otherwise complicated and multi-level infrastructure as easy as it can possibly be. Anyone who has Google Tag Manager experience will find a lot to love with Adobe Experience Platform Launch.

Adobe Experience Platform Launch Feature Ratings

Tag library
Tag variable mapping
Ease of writing custom tags
Rules-driven tag execution
Tag performance monitoring
Page load times
Mobile app tagging
Library of JavaScript extensions
Event tracking
Mobile event tracking
Data distribution management
Universal data layer
Automated error checking
Role-based user permissions