Item: Adobe Experience Platform Launch
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Adobe Experience Platform Launch can be used for creating triggered based behaviour that will execute changes on the site that the user is browsing. However, the tool has proofed to be very useful for integrating other tools from the Adobe stack (mostly) into the website in question. Before Adobe Experience Platform Launch (or DTM even before that) was available, it was difficult to maintain the integrations with other tools, what is now very easy to enable.

Pros and Cons

Easy and intuitive interface
Having different environments for development and testing
Simple integration of other tools by using the built-in connectors
Vast pallet of options to use as trigger and actions of the rules
Great flexibility for the user

Challenging to debug if the rules do not follow a proper naming convention
Some parts of the interface are buggy, when clicking the "go back" button
Technical knowledge is needed for operating the tool
Adding the Launch library to your website will slow down the loading of the pages slightly

Return on Investment

Increased time-to-market when implementing integrations on the website
Reduction of costs due to faster execution and effective maintenance
Improved user experience, compared to previous tools used (i.e., better loading times, more personalised experiences, etc.)

Alternatives Considered

Google Tag Manager and Tealium iQ Tag Management System

Adobe Experience Platform Launch, compared to the other competitors in the market, offers a better user experience due to a very intuitive interface and the ability to use many different configuration options in a straightforward manner. Also, the management of errors and library environments helps in the maintenance of the rules and improves the overall process.

Key Insights

Do you think Adobe Experience Platform Launch delivers good value for the price?

Yes

Are you happy with Adobe Experience Platform Launch's feature set?

Yes

Did Adobe Experience Platform Launch live up to sales and marketing promises?

Yes

Did implementation of Adobe Experience Platform Launch go as expected?

Yes

Would you buy Adobe Experience Platform Launch again?

Yes

Other Software Used

Adobe Campaign, Adobe Marketo Engage, Adobe Target, Adobe Experience Platform, Pardot

Usability

The menus are easy to navigate, and the interface is user-friendly, using color-coding on most of the screens. Also, it is intuitive to follow the library approval and compilation process when the additions and/or changes to the rules have been done. Adobe Experience Platform Launch is also simple to integrate into the corresponding website.

Support Rating

Adobe Support would provide proper answers when an issue or a question arises after using Adobe Experience Platform Launch or any related configurations. However, it usually takes them a few days to get the right information over to you unless it is a high-priority issue affecting a live or production environment.

Likelihood to Recommend

Adobe Experience Platform Launch is a tool that comes in very handy, especially for companies that use several tools from the Adobe stack (such as Adobe Analytics, Adobe Target, Adobe Audience Manager, or Adobe Experience Platform Launch) due to the out-of-the-box connector that enables the configurator to set up the corresponding integrations with just a few clicks. It is also a great tool for integrating other non-Adobe tools and making your website more dynamic.

However, for companies that do not have any other Adobe tools and that are not looking into creating triggered actions on the website interface, Adobe Experience Platform Launch might not be necessary.

Adobe Experience Platform Launch: a user friendly tag management system

Overall Satisfaction with Adobe Experience Platform Launch