Item: Adobe Experience Platform Launch
Rating: 8
Author: Jack Eizenhafer

Use Cases and Deployment Scope

Being able to email large lists of marketable leads and segment-specific emails based on filters, tokens, and triggers. We have over 400,000 members on the email list so the software helps save time and frustration in email sends.

Pros and Cons

Easy to navigate.
Save changes s automatically.
Works well with other software and is compatible with most programs.

Better linkage to Workfront.
Faster list loading time.
More updated training coarse style.

Return on Investment

Improves ROI by allowing better data metrics to see what works/ doesn't work.
Increases productivity or number of emails sent out and drafted.
Decreases the amount of time it takes to draft emails and programs.

Alternatives Considered

Adobe Workfront and Adobe Marketo Engage

They work very well together, I just wish Workfront was better synced to Marketo, I am sure there might be an easy way to do it but my company and I are not aware of it.

Key Insights

Do you think Adobe Experience Platform Launch delivers good value for the price?

Yes

Are you happy with Adobe Experience Platform Launch's feature set?

Yes

Did Adobe Experience Platform Launch live up to sales and marketing promises?

Yes

Did implementation of Adobe Experience Platform Launch go as expected?

Yes

Would you buy Adobe Experience Platform Launch again?

Yes

Other Software Used

Adobe Marketo Engage, Adobe Workfront, Adobe Marketing Cloud

Usability

All of the updates work pretty well and I can tell that Adobe has a great grasp on the kind of features its customers want to be changed, added, or removed. The applications are updating and changing with the times but it isn't changing so frequently that it is too difficult to navigate.

Support Rating

Support is always very responsive and usually addresses or solves any problems that arise within a day or two.

Likelihood to Recommend

I am likely to recommend this to other coworkers in the Marketing/ Communication departments but other areas in the workplace would not find the software very useful or easy to understand.

A Marketing Must Have!

Overall Satisfaction with Adobe Experience Platform Launch