Adobe launch Review
February 22, 2022

Adobe launch Review

Saurav Khawas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Experience Platform Launch

Adobe Experience Platform Launch is used a tag manager over the website. It helps solve the problems of business towards understanding what needs to be tracked and how since there is an enormous amount of data available using Adobe Experience Platform Launch. We can pinpoint the exact information that is required and extract them with Adobe Analytics which ultimately leads to seamless business insights and decision making.
  • Tag management.
  • Direct calls.
  • Data pushed to report suite.
  • The right amount of video tutorials.
  • While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.
It's is easy to connect data of launch with analytics and then use it for targeting personalized content.

Do you think Adobe Experience Platform Launch delivers good value for the price?

Not sure

Are you happy with Adobe Experience Platform Launch's feature set?

Yes

Did Adobe Experience Platform Launch live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Experience Platform Launch go as expected?

Yes

Would you buy Adobe Experience Platform Launch again?

Yes

It's user-friendly and I have been using it for the last 4 years so am comfortable with it.
Never talked to them. If I need any support then I have to do it myself because, in my experience, it's difficult to reach out to Adobe support.
Best suited for tag management on a website.

Adobe Experience Platform Launch Feature Ratings

Tag library
7
Tag variable mapping
7
Ease of writing custom tags
8
Rules-driven tag execution
10
Tag performance monitoring
5
Improved page load times
9
Mobile app tagging
9
Library of JavaScript extensions
8
Event tracking
10
Mobile event tracking
5
Data distribution management
6
Universal data layer
10
Automated error checking
5
Role-based user permissions
6