Adobe Experience Platform vs. Aptible

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

Incentivized

I would recommend Aptible Deploy to my colleagues because of its responsiveness and efficiency for environment and application provisioning. The product is extremely useful for creating health applications due to its built-in security and compliance protocols for HIPAA and HITRUST. The automated database backups were also a nice touch for failover scenarios, as is the included horizontal scaling. The horizontal scaling automatically defaults toward high availability as well.

Incentivized

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• Provides insight to container security
• Provides insight to application security
• Shows your compliance and security score
• Gives you information on updates or changes you can make to improve security
• Gives you information on changes you can aid in meeting compliance requirements

• the slowness of the website sometimes
• the structure

Incentivized

• Implement password-less CLI Auth flow
• Implement Single button full application tear down
• Provide demo application code for a wider array of technologies, frameworks
• Provide ability to deploy into existing network constraints of large organization

It is useful when executed properly

Incentivized

Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

We are more integrated with other Adobe products and so it was an easy decision

Incentivized

Aptible makes managing HIPAA/HITRUST compliance simpler when compared to Microsoft Azure. Passing audits is technically easier when using Aptible. Aptible provides a log drain to deliver logs via Syslog or HTTPS for long-term log storage. Microsoft Azure does not have a portal specifying when controls are in place, something which Aptible does.

Incentivized

• More leads from profile activations and lookalike audiences
• Better understanding of our data with CJA
• Better journey orchestration using AJO
• Higher conversions and sales due to better understanding of customer pain points

Incentivized

• Less time in configuring servers. This is essentially a server-less platform.
• Cost savings by using usage-based cloud
• CLI can be scripted to provide full automation, even though a deployment takes about 20 minutes; that time can be even further reduced and spent elsewhere