Adobe Experience Platform vs. Google Cloud Platform

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

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When most of our stuff is in Google Cloud Platform, it works great to integrate and cross/share data that is all in Google Cloud Platform or BigQuery. It has simplified things from a permissions perspective as well. I'd say it is less appropriate when trying to test something quickly locally, or when half your stuff is in AWS or another provider.

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• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

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• Easy to set up
• Affordable use of the tool
• Easy to access billing
• Reliable service

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• the slowness of the website sometimes
• the structure

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• The UI is so confusing. The console is good, but it is like a maze. There are too many menus and settings, and things do not work as expected. It takes time to get friendly, and it is not friendly for new users.
• Support experience: Sometimes, you get a great engineer, but other times, it's very difficult to talk with them as they are unable to respond as expected and solve issues late.
• Region and zone are issues, as not all services are available in all regions, which is lacking when deploying something in the same region or zone.

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It is useful when executed properly

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Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

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The Google Cloud Platform console is pretty slick for BigQuery especially. I have liked the visibility I get from using that and the way to integrate and see what's in our data lake. The logging console for tracking GKE jobs isn't quite as great, which is why it doesn't get a full 10.

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Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

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We are more integrated with other Adobe products and so it was an easy decision

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Google Cloud Platform is release later than Amazon web service, I think that why Google Cloud Platform can learned and optimized the Dashboard and some features that make it easy to use and can be cheaper than amazon web service.

• More leads from profile activations and lookalike audiences
• Better understanding of our data with CJA
• Better journey orchestration using AJO
• Higher conversions and sales due to better understanding of customer pain points

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• It allows us to focus our efforts on other, more important items at hand
• It gives us an affordable option letting me know it's available to all users, not just the largest scale ones out there
• The customer service is always helpful and reliable, along with the service itself which lets me focus on my work instead of worrying about the service.

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