Adobe Experience Platform vs. IBM Cloud Functions

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

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IBM Cloud Functions [is] not the worse product on the IBM cloud. I decided to write this review as I thought it would be balanced. I would still use functions to set up a serverless architecture where execution time is pretty quick and the code is relatively simple. I wouldn't use IBM Cloud Functions for async calls obviously, as costs could be higher. The functions documentation is lacking in terms of CI/CD, and there are unexplainable errors occurring - like the network connection that I mentioned. So I wouldn't just rely on IBM Cloud Functions too much for the entire system, but make sure it's diversified.

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

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• Great substitute for a simple API calls to run non-complicated code.
• Easy way to run Python/Java/Javascript to get something done.
• File validation.

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• the slowness of the website sometimes
• the structure

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• Billing can be a hassle, not the most responsive customer service/support team
• Handles & executes most functionalities, but other platforms offer more scalability if you're seeking consistent and stable growth

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It is useful when executed properly

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Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

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Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

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We are more integrated with other Adobe products and so it was an easy decision

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• ICF is a lightweight service and does not require runtime configurations
• Scalable on demand and hence there is no need to pay for runtime costs

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• More leads from profile activations and lookalike audiences
• Better understanding of our data with CJA
• Better journey orchestration using AJO
• Higher conversions and sales due to better understanding of customer pain points

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• It directly affected our expenses since we do not need to deploy and maintain a set of separate applications.
• It allowed us to pay for only the amount of time cloud functions run.
• It saved on maintenance and monitoring of the applications it replaced.

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