Adobe Express vs. Magisto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Express
Score 8.8 out of 10
N/A
Adobe Creative Cloud Express (formerly Adobe Spark) is a task-based, web and mobile product used to create and share rich multimedia content – from social media posts and stories to invitations to marketing materials like logos, flyers and banners.
$0
Magisto
Score 10.0 out of 10
N/A
Magisto in Menlo Park offers their video editing application to marketing teams, featuring an A.I. powered workflow with professional class effects, distribution and native video player.N/A
Pricing
Adobe ExpressMagisto
Editions & Modules
Free
$0.00
Premium
$9.99 / $99.99
per month
Teams
$9.99
per month per user
No answers on this topic
Offerings
Pricing Offerings
Adobe ExpressMagisto
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact Adobe directly for Enterprise pricing plan details.
More Pricing Information
Community Pulse
Adobe ExpressMagisto
Considered Both Products
Adobe Express
Chose Adobe Express
Adobe Creative Cloud Express offers greater versatility in creating, including video, images, and pages. Access to Adobe content will take your creativity to new levels and this alone makes Adobe Creative Cloud Express stand out and above the rest. Finally, the apps are …
Magisto

No answer on this topic

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Adobe ExpressMagisto
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Score 10.0 out of 10
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iMovie
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Score 10.0 out of 10
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User Ratings
Adobe ExpressMagisto
Likelihood to Recommend
8.8
(232 ratings)
10.0
(2 ratings)
Likelihood to Renew
9.5
(15 ratings)
-
(0 ratings)
Usability
8.2
(27 ratings)
-
(0 ratings)
Support Rating
4.6
(12 ratings)
5.0
(1 ratings)
Implementation Rating
4.1
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
9.5
(6 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe ExpressMagisto
Likelihood to Recommend
Adobe
Basically, I truly find that Adobe Express is pretty much great for all professional scenarios because it offers many creative options and comes with an extremely robust collection of assets (stock photos, videos, music, and graphics) all of which can be edited and enhanced within Adobe Express if needed. One project that it was quite helpful with utilizing was creating a logo for one of our clients. I was able to create the prototype and then offer several iterations of said logo to help the client quickly decide on its official branding. By having all of my assets neatly stored right on my Adobe Express project folder it was very easy for me to remain organized when creating various outputs.
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Magisto
I think Magisto is well-suited for individuals, businesses, and brands that want to create marketing videos that are on the shorter side. I don't think Magisto is a good match for someone seeking to create long, informative videos, streaming videos, etc. It is also good for someone who is working to brand every aspect of their business. Magisto helps with that.
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Pros
Adobe
  • Brand Kit: provides quick access to approved fonts, logos, colors, and other assets
  • Libraries: syncs will with other Adobe Tools
  • Animation: provides a decent collection of modifiable motions for objects in the design
  • Social Media-ready Layouts: being able to design graphics of multiple sizes/Layouts within the same document is a GOD-SEND
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Magisto
  • The ease to upload, sort and edit videos.
  • The many options to add themes, music, and styles.
  • The ability to host, download and share all from within the same platform.
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Cons
Adobe
  • It could have a search bar which searches through other Adobe products (esp for Stock images, videos, audio) from within Adobe Express.
  • It could make it so switching between Adobe products from within Adobe Express almost like a tab function is smooth.
  • It could partner with other companies to allow for company specific events in exchange for valuable products or programs.
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Magisto
  • It would be great if Magisto would allow significantly longer videos—20 to 30 minutes. I've often wondered why Magisto focuses on shorter videos and only recently began allowing videos that are 10 minutes maximum.
  • I would love for Magisto to offer an affiliate program. I publish a lot of videos that I create in Magisto and refer it to many people in the education and dance industries. I would love to be able to do that as a paid affiliate and I'm sure others would as well.
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Likelihood to Renew
Adobe
I foresee Adobe Express becoming the "go-to" platform for everyone except professional, high-level designers. It is a relatively easy-to-use tool that allows users to create a wide variety of visuals quickly. Because it is a template-driven tool, the in-house design team has the ability to make brand kit available to keep visuals on point
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Magisto
No answers on this topic
Usability
Adobe
The user interface is pretty straightforward to use. It has easy to navigate navigations, and the canvas UX is also pretty good. One thing i would like to add it to use shortcuts to add elements on canvas. Like if I am on canvas and I press 'T' on my keyboard the text box should be added automatically
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Magisto
No answers on this topic
Support Rating
Adobe
Overall, the Adobe Creative Cloud Express is worth a try and may be a good fit for many organizations and businesses. At a monthly rate, the cost is not prohibitive, but the tools are somewhat limited and not necessarily worthwhile when compared to standard applications and software that are often available free or through a package of services commonly found on workplace computers.
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Magisto
I don't believe I've ever contacted Magisto for support, so I can't really say. The app has only frozen on me a couple of times (recently), and I usually log out and log back in and the error is fixed.
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Alternatives Considered
Adobe
I think Adobe Express is a bit behind Canva, but as an Adobe Community Expert, I try to provide as much feedback as I can to help improve Adobe Express. ADobe Express does a better job than InShot and a few other apps, but isn't quite there against Canva, I'm sorry to say!
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Magisto
The user experience via Magisto is cleaner and fresher. The professional plan for Animoto started at $29 per month in comparison to $9.99 per month at Magisto.
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Contract Terms and Pricing Model
Adobe
Adobe Creative Cloud Express is included with an Adobe Creative Cloud account. Our company has a corporate team membership so it is nice to have a professional and powerful tool that anyone on our team can use for free. The pricing structure of giving the tool away for free will be fundamental to users utilizing the tool. Similar tools, such as Canva, cost significantly more but do not offer the same features
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Magisto
No answers on this topic
Professional Services
Adobe
The professional services for Adobe Creative Cloud Express is top notch and should be highly commended. I am thoroughly impressed with how far Adobe has come. In the past, I had several issues with how something were handled, but in the past few years things have been better than ever and they get no complaints from me
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Magisto
No answers on this topic
Return on Investment
Adobe
  • Positive: Time and working for a nonprofit with minimal staff this is essential.
  • Negative: There are certain features that I need to find in other Adobe products like layer masking.
  • Positive: It makes content creation less intimidating for our newer staff.
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Magisto
  • Our clients have reported an increase in their fundraising from using videos created in Magisto.
  • We have gained clients due to our customers sharing the videos made by us on their platforms.
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ScreenShots

Adobe Express Screenshots

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