Adobe Journey Optimizer vs. Bluecore

Unifying all Adobe products and journeys. Omnichannel marketing. We wish it were easier to build emails, but it requires coding. I think once we get more training and use cases, we will be able to leverage it more effectively and get more out of it. We have other Adobe tools to use with it.

Incentivized

If you have an e-commerce site with a large number of diverse products and a customer base made up of many different customer personas, then Bluecore is perfect. Our visitors are very unique, and we cannot market to each in with the same broad approach. Bluecore makes it possible to craft messaging that speaks to each as individuals.

Incentivized

• Integration with other AEP products.
• Easy build emails and journeys as long as there aren't complex integrations from AEM.
• Integration with AEM to see what AEM Content fragments are in use in what journeys.

Incentivized

• Triggered emails
• Audience segmentation
• Integration with Facebook and Adwords

Incentivized

• Intuitive UI design / Ease of accessibility for users with limited experience/subject knowledge.
• Analytics integration is difficult to navigate.
• My organization is having a difficult time adopting this platform across all divisions due to resistance to the new technology (accuracy, etc.).

Incentivized

• Embedded functionality for social media live preview
• Heat maps don't always show up
• More flexibility in navigation bar, can get uneven in proportion

Incentivized

It has been working very well, and actually it is a reliable tool for audience segmentation and everything that needs to be done for a campaign to deploy correctly

Incentivized

AJO certainly requires a firm understanding of how Adobe expects data to be architected. AJO should not be an organizations first experience with an Adobe product. We benefited from ~18 months of experience with RTCDP prior to bringing on AJO. Engageable profiles, data storage, profile usage limits, all factor in when using an omnichannel solution. Marketers must be careful to bring in only the data required for business use cases, and continually evaluate these needs in the face of a changing marketing ecosystem.

Incentivized

I do not rate it perfect because there are times that is not perfectly realiable, and it stops working when you need it the most, especially because the audiences take so long to evaluate and 2 times a dat to do them quickly is really not enough

Incentivized

I really think this is something that can be improved, especially the querrys, sometimes it takes too long for them to run

Incentivized

Sometimes when the manager connects to a support representative, even though the response is very immediate, they are not always able to provide a solution and we end up resolving the issue other ways

Incentivized

It didnpt possess anything new from the online version of it, in fact, there were less

Incentivized

I give it this rating of 5 because the truth is I started the training with the pages in Adobe and is far more complete and has more explanations that the online training and you can revisit it as many times as you want to, the online non live version is better

Incentivized

The only thing I wanted to mention is that when going into the email edition, when adding labels, I was able to copy and paste the labels before, and now it has changed and I am no longer able to do it without editing the label itself

Incentivized

Adobe Analytics is head and shoulders about journey analytics. It’s simple an easy to use. It gives you the most accurate real-time data. It’s also the best reporting platform out there in the market. It was so easy to sign up and start using it for our internal reports. Journey optimization uses some of the reporting data but it never shows journey in one go. There is lot of initial setup to do.

Incentivized

Bluecore is much more modern than Bronto; it also provides deeper analysis and personalization aspects which enable us to really engage our subscribers. The personalization is the biggest advantage, showing us behavior and attributes. Plus, the functionality is much easier and quicker to work through and provides a much better user experience when needing to duplicate blocks or widgets

Incentivized

This is very functional, is has been great to work with pleople from different areas and being able to show them how adobe journey optimizer works for the team

Incentivized

• Improved customer experience, allowing you to more confidently target customers with greater precision.
• Ability to run multiple journeys at the same time based on targeted audiences, instead of blindly performing segmentation and targeting.
• The interface fonts and icons are sometimes small and may require drilling down to several levels to configure a journey flow. E.g., Applying the right filter when sending an email with the right matching key requires multiple clicks, driving deeper into different levels of schema attributes.

Incentivized

• We've seen increased ROI through product personalization purchasing
• We've been able to individualize our campaigns based on highest category affinity
• We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages.

Incentivized