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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Journey Optimizer

    Score8.3 out of 10
    N/AAdobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels β€” including email, web, app, mobile, and more β€” in the moments that matter to customers.N/A

    Campayn

    Score8 out of 10
    N/ACampayn is an email marketing solution built around features such as contact management, mobile availability, and detailed reporting capabilities.

    $19

    per month

    Pricing
    Adobe Journey OptimizerCampayn
    Editions & Modules
    No answers on this topic
    Basic
    $19
    per month
    Unlimited
    $39
    per month
    Offerings
    Pricing Offerings
    Adobe Journey OptimizerCampayn
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Detailsβ€”Pay-as-you-go is perfect if you don't send emails frequently. Get credits that never expire and use them as you need them.
    More Pricing Information
    Community Pulse
    Adobe Journey OptimizerCampayn
    Considered Both Products
    Adobe
    No answer on this topic
    Campayn
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    48 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    33 Answers
    No answers on this topic
    Happy with the feature set
    88%
    Happy with the feature set
    43 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    80%
    Lived up to sales and marketing promises
    24 Answers
    No answers on this topic
    Implementation went as expected
    68%
    Implementation went as expected
    26 Answers
    No answers on this topic
    Features
    Adobe Journey OptimizerCampayn
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Adobe Journey Optimizer and Campayn
    Feature
    Adobe Journey Optimizer
    -
    Ratings
    Campayn
    7.7
    2 Ratings
    4% below category average
    WYSIWYG email editor00 Ratings8.02 Ratings
    Dynamic content00 Ratings8.02 Ratings
    Ability to test dynamic content00 Ratings7.02 Ratings
    Landing pages00 Ratings8.02 Ratings
    Mobile optimization00 Ratings8.02 Ratings
    Email deliverability reporting00 Ratings9.02 Ratings
    List management00 Ratings7.02 Ratings
    Triggered drip sequences00 Ratings7.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Adobe Journey Optimizer and Campayn
    Feature
    Adobe Journey Optimizer
    -
    Ratings
    Campayn
    7.0
    2 Ratings
    8% below category average
    Dashboards00 Ratings9.02 Ratings
    Standard reports00 Ratings6.02 Ratings
    Custom reports00 Ratings6.02 Ratings
    Best Alternatives
    Adobe Journey OptimizerCampayn
    Small Businesses
    Simplify360
    Score7.8 out of 10
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    Score10 out of 10
    Medium-sized Companies
    Customer.io
    Score9.1 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    SAP Service Cloud
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe Journey OptimizerCampayn
    Likelihood to Recommend
    8.0
    (49 ratings)
    8.0
    (2 ratings)
    Likelihood to Renew
    7.9
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.5
    (49 ratings)
    -
    (0 ratings)
    Availability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (1 ratings)
    -
    (0 ratings)
    In-Person Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Online Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    -
    (0 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Adobe Journey OptimizerCampayn
    Likelihood to Recommend
    Adobe
    Journey Optimizer is really good for tracking journeys. It can tell you exactly where users are clicking, which pages they are visiting, and even link to physical location visits. It’s not well-suited for open-ended journeys where the user can take multiple paths to success. In such scenarios, it does not visualize or track the journey very well.
    Incentivized
    Read full review
    Campayn
    For product promotion and newsletters, I would surely recommend Campayn. We use this software for sending weekly newsletters to our clients. This software adds a lot of information with beautiful designs so that our clients get a good idea of our communication. With the help of this software, we send our digital brochures also. It can easily handle this process and gives us good results.
    Incentivized
    Read full review
    Pros
    Adobe
    • API based response and ability to invoke the results need via API.
    • Business friendly management of offer priority , the rule assignments.
    • Data Collection from interactions and ability to utilize them without much latency.
    Incentivized
    Read full review
    Campayn
    • The user interface of this software is very attractive. It helps users navigate the website easily.
    • It provides a free plan also which is very useful to evaluate this tool before purchasing any subscription plan.
    • It also provides free email templates which can be edited as per the requirement.
    Incentivized
    Read full review
    Cons
    Adobe
    • The email building experience could be better when integrating AEM content fragments.
    • Not great at organizing content in each area. Could make better use of metadata to limit the content the end user has to wade through.
    • Content life cycle management could be more robust.
    Incentivized
    Read full review
    Campayn
    • Personally I am not very impressed with its reporting feature. It is not as comprehensive as its competitors.
    • I found less segmentation options for contacts. It should be slightly more.
    • Its customer service is not very active and quick. It takes lot of time.
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    It has been working very well, and actually it is a reliable tool for audience segmentation and everything that needs to be done for a campaign to deploy correctly
    Incentivized
    Read full review
    Campayn
    No answers on this topic
    Usability
    Adobe
    AJO certainly requires a firm understanding of how Adobe expects data to be architected. AJO should not be an organizations first experience with an Adobe product. We benefited from ~18 months of experience with RTCDP prior to bringing on AJO. Engageable profiles, data storage, profile usage limits, all factor in when using an omnichannel solution. Marketers must be careful to bring in only the data required for business use cases, and continually evaluate these needs in the face of a changing marketing ecosystem.
    Incentivized
    Read full review
    Campayn
    No answers on this topic
    Reliability and Availability
    Adobe
    I do not rate it perfect because there are times that is not perfectly realiable, and it stops working when you need it the most, especially because the audiences take so long to evaluate and 2 times a dat to do them quickly is really not enough
    Incentivized
    Read full review
    Campayn
    No answers on this topic
    Performance
    Adobe
    I really think this is something that can be improved, especially the querrys, sometimes it takes too long for them to run
    Incentivized
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    Campayn
    No answers on this topic
    Support Rating
    Adobe
    Sometimes when the manager connects to a support representative, even though the response is very immediate, they are not always able to provide a solution and we end up resolving the issue other ways
    Incentivized
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    Campayn
    No answers on this topic
    In-Person Training
    Adobe
    It didnpt possess anything new from the online version of it, in fact, there were less
    Incentivized
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    Campayn
    No answers on this topic
    Online Training
    Adobe
    I give it this rating of 5 because the truth is I started the training with the pages in Adobe and is far more complete and has more explanations that the online training and you can revisit it as many times as you want to, the online non live version is better
    Incentivized
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    Campayn
    No answers on this topic
    Implementation Rating
    Adobe
    The only thing I wanted to mention is that when going into the email edition, when adding labels, I was able to copy and paste the labels before, and now it has changed and I am no longer able to do it without editing the label itself
    Incentivized
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    Campayn
    No answers on this topic
    Alternatives Considered
    Adobe
    Adobe Journey Optimizer takes the lead because it integrates the functionality of several disparate systems, such as Adobe Marketo Engage (content creation/campaign operations) and Adobe Analytics (data, reporting, trends, predictions), to provide a comprehensive approach to campaign coordination and delivery, through reporting and informing our future campaign strategy. All of the products we use are valuable in different contexts. Adobe Journey Optimizer is a true silver bullet for delivering the most engaging, targeted marketing & communications campaigns!
    Incentivized
    Read full review
    Campayn
    I used to send emails through Sendloop but I was not happy with the editor. I used to compromise on many features to create beautiful newsletters. But in Campayn I found the easy-to-use email editor which helped me create beautiful newsletters as per my requirements. Its drag and drop feature saved lots of time. So I started using this software from then on.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Adobe
    I didnpt help purchase
    Incentivized
    Read full review
    Campayn
    No answers on this topic
    Scalability
    Adobe
    This is very functional, is has been great to work with pleople from different areas and being able to show them how adobe journey optimizer works for the team
    Incentivized
    Read full review
    Campayn
    No answers on this topic
    Professional Services
    Adobe
    very professional
    Incentivized
    Read full review
    Campayn
    No answers on this topic
    Return on Investment
    Adobe
    • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
    • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
    Incentivized
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    Campayn
    • Digital reach is more cost-effective than physical reach. With Campayn, we send our information anywhere in this world at very little cost.
    • It helps us to increase our customer base by adding sign-up forms in our emails.
    • We don't need to print a lot of materials as we can make digital formats of those materials and send them via this software.
    Incentivized
    Read full review
    ScreenShots

    Adobe Journey Optimizer Screenshots

    Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerProduct screenshotScreenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer