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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Journey Optimizer

    Score8.3 out of 10
    N/AAdobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A

    MoEngage

    Score8.3 out of 10
    N/AMoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A
    Pricing
    Adobe Journey OptimizerMoEngage
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Journey OptimizerMoEngage
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptional$1,000
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe Journey OptimizerMoEngage
    Considered Both Products
    Adobe
    No answer on this topic
    MoEngage
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    48 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    33 Answers
    No answers on this topic
    Happy with the feature set
    88%
    Happy with the feature set
    43 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    80%
    Lived up to sales and marketing promises
    24 Answers
    No answers on this topic
    Implementation went as expected
    68%
    Implementation went as expected
    26 Answers
    No answers on this topic
    Best Alternatives
    Adobe Journey OptimizerMoEngage
    Small Businesses
    Simplify360
    Score7.8 out of 10
    Listrak
    Score10 out of 10
    Medium-sized Companies
    Customer.io
    Score9.1 out of 10
    Sailthru
    Score5.3 out of 10
    Enterprises
    SAP Service Cloud
    Score8.5 out of 10
    Listrak
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe Journey OptimizerMoEngage
    Likelihood to Recommend
    8.1
    (49 ratings)
    8.0
    (3 ratings)
    Likelihood to Renew
    7.9
    (2 ratings)
    2.0
    (1 ratings)
    Usability
    7.5
    (49 ratings)
    6.0
    (1 ratings)
    Availability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (1 ratings)
    8.0
    (1 ratings)
    In-Person Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Online Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    -
    (0 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Adobe Journey OptimizerMoEngage
    Likelihood to Recommend
    Adobe
    Journey Optimizer is really good for tracking journeys. It can tell you exactly where users are clicking, which pages they are visiting, and even link to physical location visits. It’s not well-suited for open-ended journeys where the user can take multiple paths to success. In such scenarios, it does not visualize or track the journey very well.
    Incentivized
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    MoEngage
    This is particularly well built for a scaled dynamic business like an edtech where you need to constantly push someone to complete their course and how MoEngage does this well is because they have their suite of AI to help you with retention and lifecycle campaigns
    Incentivized
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    Pros
    Adobe
    • API based response and ability to invoke the results need via API.
    • Business friendly management of offer priority , the rule assignments.
    • Data Collection from interactions and ability to utilize them without much latency.
    Incentivized
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    MoEngage
    • Multi-channel campaign management
    • User journey
    • Analytics
    • Data Insights
    Incentivized
    Read full review
    Cons
    Adobe
    • The email building experience could be better when integrating AEM content fragments.
    • Not great at organizing content in each area. Could make better use of metadata to limit the content the end user has to wade through.
    • Content life cycle management could be more robust.
    Incentivized
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    MoEngage
    • More complex use cases cannot be catered
    • MoEngage has bugs that hinder operations
    • Service level is quite bad when escalating issues
    • Scalability is not the best when taking on high growth usage
    Incentivized
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    Likelihood to Renew
    Adobe
    It has been working very well, and actually it is a reliable tool for audience segmentation and everything that needs to be done for a campaign to deploy correctly
    Incentivized
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    MoEngage
    Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
    Incentivized
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    Usability
    Adobe
    AJO certainly requires a firm understanding of how Adobe expects data to be architected. AJO should not be an organizations first experience with an Adobe product. We benefited from ~18 months of experience with RTCDP prior to bringing on AJO. Engageable profiles, data storage, profile usage limits, all factor in when using an omnichannel solution. Marketers must be careful to bring in only the data required for business use cases, and continually evaluate these needs in the face of a changing marketing ecosystem.
    Incentivized
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    MoEngage
    There is still area of improvement in UI since it's cluncky and there is a noticable lag as well
    Incentivized
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    Reliability and Availability
    Adobe
    I do not rate it perfect because there are times that is not perfectly realiable, and it stops working when you need it the most, especially because the audiences take so long to evaluate and 2 times a dat to do them quickly is really not enough
    Incentivized
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    MoEngage
    No answers on this topic
    Performance
    Adobe
    I really think this is something that can be improved, especially the querrys, sometimes it takes too long for them to run
    Incentivized
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    MoEngage
    No answers on this topic
    Support Rating
    Adobe
    Sometimes when the manager connects to a support representative, even though the response is very immediate, they are not always able to provide a solution and we end up resolving the issue other ways
    Incentivized
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    MoEngage
    It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
    Incentivized
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    In-Person Training
    Adobe
    It didnpt possess anything new from the online version of it, in fact, there were less
    Incentivized
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    MoEngage
    No answers on this topic
    Online Training
    Adobe
    I give it this rating of 5 because the truth is I started the training with the pages in Adobe and is far more complete and has more explanations that the online training and you can revisit it as many times as you want to, the online non live version is better
    Incentivized
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    MoEngage
    No answers on this topic
    Implementation Rating
    Adobe
    The only thing I wanted to mention is that when going into the email edition, when adding labels, I was able to copy and paste the labels before, and now it has changed and I am no longer able to do it without editing the label itself
    Incentivized
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    MoEngage
    No answers on this topic
    Alternatives Considered
    Adobe
    Adobe Journey Optimizer takes the lead because it integrates the functionality of several disparate systems, such as Adobe Marketo Engage (content creation/campaign operations) and Adobe Analytics (data, reporting, trends, predictions), to provide a comprehensive approach to campaign coordination and delivery, through reporting and informing our future campaign strategy. All of the products we use are valuable in different contexts. Adobe Journey Optimizer is a true silver bullet for delivering the most engaging, targeted marketing & communications campaigns!
    Incentivized
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    MoEngage
    These have nearly the same features, an almost 90% overlap. Pricing- and support-wise MoEngage is better. Also, it's good for both app and web, whereas CleverTap is mostly mobile-centric and WebEngage is web-centric.
    Incentivized
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    Contract Terms and Pricing Model
    Adobe
    I didnpt help purchase
    Incentivized
    Read full review
    MoEngage
    No answers on this topic
    Scalability
    Adobe
    This is very functional, is has been great to work with pleople from different areas and being able to show them how adobe journey optimizer works for the team
    Incentivized
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    MoEngage
    No answers on this topic
    Professional Services
    Adobe
    very professional
    Incentivized
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    MoEngage
    No answers on this topic
    Return on Investment
    Adobe
    • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
    • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
    Incentivized
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    MoEngage
    • Enables the team to focus on more events that could generate better results
    • Schedule with APIs allows more scalable operations
    • The bugs tend to block the overall operations from going well
    Incentivized
    Read full review
    ScreenShots

    Adobe Journey Optimizer Screenshots

    Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerProduct screenshotScreenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer

    MoEngage Screenshots

    Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.