Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.
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Pypestream
Score 7.0 out of 10
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Founded in 2015, Pypestream created the Customer Engagement Center (CEC), a conversational AI solution where the core product, the Customer Engagement Center (CEC), is an all-in-one, cloud-based suite of 12 components designed to transform any business into a fully automated digital brand. With headquarters in New York, Pypestream has a customer base that includes Shell, Chase, Procter & Gamble, Google, Sling, and HBO Max. Pypestream provides customer engagement in several key industries,…
Journey Optimizer is really good for tracking journeys. It can tell you exactly where users are clicking, which pages they are visiting, and even link to physical location visits. It’s not well-suited for open-ended journeys where the user can take multiple paths to success. In such scenarios, it does not visualize or track the journey very well.
Pypestream is suited for standard chatbot and conversational flows versus more multi-departmental scenarios. They do very well with guided flow bot services which are great for agent bots within a contact center, but less so for those implementations that have a large document management implementation for FAQs. They do well with service integrations; however, at times troubleshooting edge cases that are impacting performance and adoption can take a while to remedy. I want to believe that better monitoring tools on the platform side would alleviate this for them.
It has been working very well, and actually it is a reliable tool for audience segmentation and everything that needs to be done for a campaign to deploy correctly
AJO certainly requires a firm understanding of how Adobe expects data to be architected. AJO should not be an organizations first experience with an Adobe product. We benefited from ~18 months of experience with RTCDP prior to bringing on AJO. Engageable profiles, data storage, profile usage limits, all factor in when using an omnichannel solution. Marketers must be careful to bring in only the data required for business use cases, and continually evaluate these needs in the face of a changing marketing ecosystem.
I do not rate it perfect because there are times that is not perfectly realiable, and it stops working when you need it the most, especially because the audiences take so long to evaluate and 2 times a dat to do them quickly is really not enough
Sometimes when the manager connects to a support representative, even though the response is very immediate, they are not always able to provide a solution and we end up resolving the issue other ways
I give it this rating of 5 because the truth is I started the training with the pages in Adobe and is far more complete and has more explanations that the online training and you can revisit it as many times as you want to, the online non live version is better
The only thing I wanted to mention is that when going into the email edition, when adding labels, I was able to copy and paste the labels before, and now it has changed and I am no longer able to do it without editing the label itself
Adobe Journey Optimizer takes the lead because it integrates the functionality of several disparate systems, such as Adobe Marketo Engage (content creation/campaign operations) and Adobe Analytics (data, reporting, trends, predictions), to provide a comprehensive approach to campaign coordination and delivery, through reporting and informing our future campaign strategy. All of the products we use are valuable in different contexts. Adobe Journey Optimizer is a true silver bullet for delivering the most engaging, targeted marketing & communications campaigns!
In comparison to Microsoft Bot Framework or now Azure AI service structure, where Pypestream is better suited is in those organizations who want to truly have a partner in development. Pypestream allows the flexibility for your Dev teams to do it themselves, or to be in a managed service where you provide requirements and information and they build and allow you to test and give approvals. They are more willing to work directly with you versus a Microsoft where you will eventually get pushed off to a 3rd party partner to help with advanced implementations.
This is very functional, is has been great to work with pleople from different areas and being able to show them how adobe journey optimizer works for the team
Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
