What users are saying about

Adobe Marketing Cloud

82 Ratings
Score 7.9 out of 101

MavSocial

3 Ratings
Score 9 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

MavSocial

MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
No photo available

Feature Rating Comparison

Publishing

Adobe Marketing Cloud
MavSocial
9.0
Content planning and scheduling
Adobe Marketing Cloud
MavSocial
9.5
Audience targeting
Adobe Marketing Cloud
MavSocial
9.0
Content optimization
Adobe Marketing Cloud
MavSocial
9.0
Workflow management
Adobe Marketing Cloud
MavSocial
8.5

Marketing

Adobe Marketing Cloud
MavSocial
9.0
Paid media management
Adobe Marketing Cloud
MavSocial
9.0
Campaigns and promotions
Adobe Marketing Cloud
MavSocial
9.0

Channel coverage/integration

Adobe Marketing Cloud
MavSocial
9.6
Twitter
Adobe Marketing Cloud
MavSocial
9.5
Facebook
Adobe Marketing Cloud
MavSocial
10.0
LinkedIn
Adobe Marketing Cloud
MavSocial
10.0
Instagram
Adobe Marketing Cloud
MavSocial
9.5
YouTube
Adobe Marketing Cloud
MavSocial
9.0

Reporting/analytics

Adobe Marketing Cloud
MavSocial
7.5
Campaign success analytics
Adobe Marketing Cloud
MavSocial
7.0
Real-time tracking
Adobe Marketing Cloud
MavSocial
8.0

Account management

Adobe Marketing Cloud
MavSocial
9.0
Role-based user permissions & privileges
Adobe Marketing Cloud
MavSocial
10.0
Mobile access
Adobe Marketing Cloud
MavSocial
8.0

Pros

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
Gitai Ben-Ammi profile photo
  • MavSocial offers features in one place that otherwise would require 2 or more services.
  • MavSocial offers both standard and evergreen posts.
  • The campaign calendar is wonderful to allow you to visually see what days and times you have covered.
No photo available

Cons

  • The Workspaces tool is nice, but not as functional as Ad Hoc Analysis. I think some power has been sacrificed for ease of use.
  • To get this power, you will need a dedicated implementation developer and you will need to train up your own developers on how to maintain and update the tool. I think the power of analysis you get out of the tool is 100% worth the development resources required (by basing your decisions on good data, you'll save development resources in the long run), but you should be aware of this.
  • I think you should be able to stack segments in Ad Hoc Analysis as you can in the main UI.
Gitai Ben-Ammi profile photo
  • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
No photo available

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
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No answers yet
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Alternatives Considered

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Luiz Lai profile photo
I selected MavSocial for the number of features for the money as well as the reporting.
No photo available

Return on Investment

  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
No photo available
  • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
  • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
No photo available

Screenshots

Adobe Marketing Cloud

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Marketing Cloud Editions & Modules
Adobe Marketing Cloud
Additional Pricing Details

MavSocial

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
1.  per installation
MavSocial Editions & Modules
MavSocial
Edition
Free
FREE
Enterprise/Agency
$599
Advanced
$192
PRO
$593
2. 1 user
3. for 1st user then $24
Additional Pricing Details