We're using Adobe Analytics across our online marketing organization. We have a wide variety of web properties and an incredible amount of industry specific content. Prior to implementation, we used Google Analytics
(the free version), and when I would get questions about how the site was doing, I'd often have no response other than, "That's a very good question." We're now able to see much more clearly what content is driving conversions, how visitors are moving through our sites, and thanks to the various integrations, which conversions are driving revenue. We also have a much better idea of who is coming to our site.