Adobe Marketing Cloud will give you 360 degree view of your customer
Anonymous | TrustRadius Reviewer
June 13, 2019

Adobe Marketing Cloud will give you 360 degree view of your customer

Score 9 out of 10
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Verified User
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Overall Satisfaction with Adobe Marketing Cloud

Adobe Marketing Cloud is used by multiple divisions that cover almost the whole organization. It helps multiple business challenges, from understanding customer preferences while using an e-commerce website to responding to a digital marketing campaign, emails, or social media campaign. Adobe Marketing Cloud provides a bunch of different types of applications that can be integrated to get a 360-degree view of your customers.
  • Adobe Marketing Cloud provides strong capabilities and applications that help better run digital marketing campaigns, manage content and understand an insight.
  • Adobe Marketing Cloud also provides tools to A/B test, CMS, and manage digital campaigns.
  • It also provides strong capabilities to get an insight with Analytics to better understand the user journey.
  • Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
  • Adobe could offer multiple price options based on the usage, which is missing at the moment.
  • Adobe Marketing Cloud certainly improves ROI by providing multiple tools to create, manage and analyze content and user engagement.
  • It could give a negative impact if the organization has limited use of content and does not use the full spectrum of its application since the price is not at the lower end.
  • One of the challenges is the speed of the platform especially, working with the real-time data on big data sets.
Marketo, HubSpot, Act-On, Salesforce Marketing Cloud are a few of the competitors. However, we decided to implement Adobe Marketing Cloud because of its end to end capabilities to better manage content, campaigns and understand user engagement with analytics by sharing the same user ID with multiple Adobe (and other) applications.
Adobe Marketing Cloud is suited well for large organizations with a need to create and understand end-to-end digital marketing content and campaigns. It is less appropriate for smaller organizations who may not have enough features and customers to manage, since price could be a challenge for smaller organizations.