What users are saying about
40 Ratings
5 Ratings
40 Ratings
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Score 6.8 out of 101
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

ScheduGram

If you just need to manage Facebook and Instagram, ScheduGram is one of your best options. If you have to manage many different social channels, I would recommend finding a tool that encompasses all channels in 1 platform.
Ricky Bandelin profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
ScheduGram
Boolean keyword searches
Adobe Social
2.1
ScheduGram
Filtering out noise/spam
Adobe Social
2.1
ScheduGram
Sentiment analysis
Adobe Social
2.1
ScheduGram
Broad channel coverage
Adobe Social
3.1
ScheduGram

Publishing

Adobe Social
3.1
ScheduGram
8.7
Content planning and scheduling
Adobe Social
4.1
ScheduGram
9.5
Audience targeting
Adobe Social
3.2
ScheduGram
Content optimization
Adobe Social
2.2
ScheduGram
Workflow management
Adobe Social
3.1
ScheduGram
8.0

Engagement

Adobe Social
2.1
ScheduGram
10.0
Automated routing and prioritization
Adobe Social
2.1
ScheduGram
Customer interaction histories
Adobe Social
2.1
ScheduGram
Bulk actions
Adobe Social
2.1
ScheduGram
10.0

Marketing

Adobe Social
2.1
ScheduGram
10.0
Lead generation
Adobe Social
2.1
ScheduGram
Content marketing
Adobe Social
2.1
ScheduGram
10.0
Paid media management
Adobe Social
2.0
ScheduGram
Campaigns and promotions
Adobe Social
2.1
ScheduGram

Channel coverage/integration

Adobe Social
2.9
ScheduGram
10.0
Twitter
Adobe Social
4.2
ScheduGram
Facebook
Adobe Social
3.1
ScheduGram
10.0
LinkedIn
Adobe Social
3.1
ScheduGram
Google+
Adobe Social
3.1
ScheduGram
Instagram
Adobe Social
3.0
ScheduGram
10.0
Pinterest
Adobe Social
3.0
ScheduGram
YouTube
Adobe Social
1.1
ScheduGram

Reporting/analytics

Adobe Social
2.1
ScheduGram
Campaign success analytics
Adobe Social
2.1
ScheduGram
Real-time tracking
Adobe Social
2.1
ScheduGram
Competitor analysis
Adobe Social
2.1
ScheduGram

Account management

Adobe Social
2.6
ScheduGram
8.7
Role-based user permissions & privileges
Adobe Social
3.1
ScheduGram
8.5
Mobile access
Adobe Social
2.0
ScheduGram
9.0

Pros

  • Publishing capabilities
  • Moderation Dashboards
  • Customized Dashboard Feeds
No photo available
  • Saves us time with bulk posting.
  • Allows us to schedule Instagram stories.
  • User interface is user friendly.
Ricky Bandelin profile photo

Cons

  • Content calendar layout is hard to follow along with
  • Shared logins don't load data consistently into each dashboard
  • Can't mass delete comments from your social page
No photo available
  • Value is the main concern for me. ScheduGram is an awesome product, but it doesn't manage enough social channels so you're required to use multiple tools when you have more social channels than Facebook and Instagram. This creates inefficiency and additional cost.
Ricky Bandelin profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
The Adobe team is wonderful and the product is very good for an overall marketing cloud tool. Need to improve the monitoring features
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not. Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud
No photo available
We chose ScheduGram over PreviewApp because it has a much better user interface and much more robust features for similar pricing.
Ricky Bandelin profile photo

Return on Investment

  • Adobe Social has only had negative impact on ROI, as it takes longer to publish to social media while offering no major benefits in return.
  • We have lost a lot of time due to downtime in Adobe Social, some of which was not ever scheduled or announced in advance.
  • Now that Adobe Social is being retired, we're also having to migrate to another tool which is time-consuming. But at least it's time we feel good about spending!
No photo available
  • While we've used ScheduGram it's allowed us to increase our efficiency on instagram posting in a significant way. The price per month is easily offset by the time savings.
Ricky Bandelin profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ScheduGram

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details