TrustRadius
Adobe Social - A product constantly in Beta
https://www.trustradius.com/social-media-managementAdobe SocialUnspecified7.541101
Chris Cartwright profile photo
May 26, 2016

Adobe Social - A product constantly in Beta

Score 2 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Social

Adobe Social is used for publishing, moderation, and reporting at our organization.
  • Integrates with Omniture SiteCatalyst data
  • Integrated photo editing tools
  • Very poor reporting features
  • Product is very rarely updated with new features
  • Feels like a Beta product
5 - Social media managers, Editors, Community Managers
Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
  • Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
  • No integration with Instagram
  • Reporting is lacking in information, often missing key elements.
Adobe Social is not ready for prime-time, it is lacking in many ways.

Adobe Social Feature Ratings

Boolean keyword searches
5
Filtering out noise/spam
Not Rated
Sentiment analysis
3
Broad channel coverage
1
Content planning and scheduling
4
Audience targeting
5
Content optimization
2
Workflow management
4
Automated routing and prioritization
2
Customer interaction histories
2
Bulk actions
2
Lead generation
2
Content marketing
2
Paid media management
1
Campaigns and promotions
3
Twitter
6
Facebook
2
LinkedIn
3
Google+
2
YouTube
1
Campaign success analytics
1
Real-time tracking
1
Competitor analysis
1
Role-based user permissions & privileges
2
Mobile access
1

Using Adobe Social

4 - Community managers, social media manager, Media relations, Editors
  • Publishing/Scheduling
  • Moderation and monitoring
  • Reporting
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.