What users are saying about
40 Ratings
40 Ratings
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Score 6.8 out of 101

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Likelihood to Recommend

Adobe Social

We launched a new campaign and with Adobe Social we were able to provide extensive Social Media listening and KPI's so that we could see card members/fans reactions. Adobe Social was able to provide graphs within the platform and helped keep the engagement well organized
Melissa Butler profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Boolean keyword searches
Adobe Social
2.1
Filtering out noise/spam
Adobe Social
2.1
Sentiment analysis
Adobe Social
2.1
Broad channel coverage
Adobe Social
3.1

Publishing

Adobe Social
3.1
Content planning and scheduling
Adobe Social
4.1
Audience targeting
Adobe Social
3.2
Content optimization
Adobe Social
2.2
Workflow management
Adobe Social
3.1

Engagement

Adobe Social
2.1
Automated routing and prioritization
Adobe Social
2.1
Customer interaction histories
Adobe Social
2.1
Bulk actions
Adobe Social
2.1

Marketing

Adobe Social
2.1
Lead generation
Adobe Social
2.1
Content marketing
Adobe Social
2.1
Paid media management
Adobe Social
2.0
Campaigns and promotions
Adobe Social
2.1

Channel coverage/integration

Adobe Social
2.9
Twitter
Adobe Social
4.2
Facebook
Adobe Social
3.1
LinkedIn
Adobe Social
3.1
Google+
Adobe Social
3.1
Instagram
Adobe Social
3.0
Pinterest
Adobe Social
3.0
YouTube
Adobe Social
1.1

Reporting/analytics

Adobe Social
2.1
Campaign success analytics
Adobe Social
2.1
Real-time tracking
Adobe Social
2.1
Competitor analysis
Adobe Social
2.1

Account management

Adobe Social
2.6
Role-based user permissions & privileges
Adobe Social
3.1
Mobile access
Adobe Social
2.0

Pros

  • Timeline Management: Managing several accounts across multiple social channels is made infinitely easier through AS. After using programs such as Hootsuite and other Chrome based extensions, Adobe Social is equaled by none.
  • Real-Time Tracking - Many Google based search tracking programs that I've used in the past can get backed up from processing such massive amounts of data, while no such issue is experienced by Adobe Social. Segmenting metrics based on emotional tone in content is an outstanding feature.
Christopher Mclaughlin profile photo

Cons

  • Editing a scheduled post is problematic in terms of content or just date/time
  • Reliability: I have experienced various glitches. Yesterday it would not let me attach a link to a post.
  • Ability to tag a Facebook page and other missing functionality.
  • Instagram.
No photo available

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
I can't control if they would renew the product, so I'm a bit inaccurate on this question
Stephanie Marx profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Alternatives Considered

Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
Sandy Adam profile photo

Return on Investment

  • No impact really. Other than getting other employees to look at posting content.
Sandy Adam profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details