What users are saying about

Adobe Social

37 Ratings

Adobe Social

37 Ratings
Score 6.2 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.8
Boolean keyword searches
Adobe Social
2.7
Filtering out noise/spam
Adobe Social
2.6
Sentiment analysis
Adobe Social
2.6
Broad channel coverage
Adobe Social
3.4

Publishing

Adobe Social
3.8
Content planning and scheduling
Adobe Social
4.6
Audience targeting
Adobe Social
3.9
Content optimization
Adobe Social
2.9
Workflow management
Adobe Social
3.8

Engagement

Adobe Social
2.6
Automated routing and prioritization
Adobe Social
2.7
Customer interaction histories
Adobe Social
2.8
Bulk actions
Adobe Social
2.4

Marketing

Adobe Social
2.5
Lead generation
Adobe Social
2.3
Content marketing
Adobe Social
2.6
Paid media management
Adobe Social
2.3
Campaigns and promotions
Adobe Social
2.6

Channel coverage/integration

Adobe Social
3.4
Twitter
Adobe Social
4.9
Facebook
Adobe Social
3.8
LinkedIn
Adobe Social
3.4
Google+
Adobe Social
3.5
Instagram
Adobe Social
3.2
Pinterest
Adobe Social
3.1
YouTube
Adobe Social
1.6

Reporting/analytics

Adobe Social
2.7
Campaign success analytics
Adobe Social
2.8
Real-time tracking
Adobe Social
2.5
Competitor analysis
Adobe Social
2.6

Account management

Adobe Social
2.8
Role-based user permissions & privileges
Adobe Social
3.5
Mobile access
Adobe Social
2.1

Pros

  • Publishing capabilities
  • Moderation Dashboards
  • Customized Dashboard Feeds

Cons

  • The functionality is still buggy. Several features are not reliable such as posting videos to YouTube.
  • The systems is not good if you're looking to correlate posts to campaigns that are not specifically lead gen activities.

Likelihood to Renew

Adobe Social5.5
Based on 11 answers
The Adobe team is wonderful and the product is very good for an overall marketing cloud tool. Need to improve the monitoring features

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification

Alternatives Considered

I personally did not ever recommend the selection of Adobe Social as I did not feel it was suitable for our needs. Having now reviewed the products I've listed here, we have decided to switch over to Hootsuite Enterprise as that appears (on the surface) to be the best fit for us.

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details