What users are saying about

Adobe Social

39 Ratings

Adobe Social

39 Ratings
Score 6.6 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.6
Boolean keyword searches
Adobe Social
2.4
Filtering out noise/spam
Adobe Social
2.3
Sentiment analysis
Adobe Social
2.3
Broad channel coverage
Adobe Social
3.2

Publishing

Adobe Social
3.4
Content planning and scheduling
Adobe Social
4.4
Audience targeting
Adobe Social
3.5
Content optimization
Adobe Social
2.5
Workflow management
Adobe Social
3.4

Engagement

Adobe Social
2.4
Automated routing and prioritization
Adobe Social
2.4
Customer interaction histories
Adobe Social
2.4
Bulk actions
Adobe Social
2.2

Marketing

Adobe Social
2.3
Lead generation
Adobe Social
2.2
Content marketing
Adobe Social
2.4
Paid media management
Adobe Social
2.2
Campaigns and promotions
Adobe Social
2.3

Channel coverage/integration

Adobe Social
3.1
Twitter
Adobe Social
4.5
Facebook
Adobe Social
3.5
LinkedIn
Adobe Social
3.2
Google+
Adobe Social
3.3
Instagram
Adobe Social
3.1
Pinterest
Adobe Social
3.1
YouTube
Adobe Social
1.3

Reporting/analytics

Adobe Social
2.4
Campaign success analytics
Adobe Social
2.5
Real-time tracking
Adobe Social
2.3
Competitor analysis
Adobe Social
2.3

Account management

Adobe Social
2.7
Role-based user permissions & privileges
Adobe Social
3.3
Mobile access
Adobe Social
2.0

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.

Cons

  • Content calendar layout is hard to follow along with
  • Shared logins don't load data consistently into each dashboard
  • Can't mass delete comments from your social page

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Like I said previously, Adobe Social is the Cadillac of Social Listening Tools. It provides everything you need in one platform

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification

Alternatives Considered

Adobe Social is like the Cadillac of Social Listening tools. It provides everything from analytics, sentiment, custom reporting, campaign organization and geography of engagement. To be able to access social media accounts, publish content, create reports and track influencers was a big deal. It was the best decision our company could have made.

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details