What users are saying about
41 Ratings
41 Ratings
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Score 7.3 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Boolean keyword searches
Adobe Social
2.0
Filtering out noise/spam
Adobe Social
2.0
Sentiment analysis
Adobe Social
2.0
Broad channel coverage
Adobe Social
3.0

Publishing

Adobe Social
3.0
Content planning and scheduling
Adobe Social
4.0
Audience targeting
Adobe Social
3.0
Content optimization
Adobe Social
2.0
Workflow management
Adobe Social
3.0

Engagement

Adobe Social
2.0
Automated routing and prioritization
Adobe Social
2.0
Customer interaction histories
Adobe Social
2.0
Bulk actions
Adobe Social
2.0

Marketing

Adobe Social
2.0
Lead generation
Adobe Social
2.0
Content marketing
Adobe Social
2.0
Paid media management
Adobe Social
2.0
Campaigns and promotions
Adobe Social
2.0

Channel coverage/integration

Adobe Social
2.9
Twitter
Adobe Social
4.0
Facebook
Adobe Social
3.0
LinkedIn
Adobe Social
3.0
Google+
Adobe Social
3.0
Instagram
Adobe Social
3.0
Pinterest
Adobe Social
3.0
YouTube
Adobe Social
1.0

Reporting/analytics

Adobe Social
2.0
Campaign success analytics
Adobe Social
2.0
Real-time tracking
Adobe Social
2.0
Competitor analysis
Adobe Social
2.0

Account management

Adobe Social
2.5
Role-based user permissions & privileges
Adobe Social
3.0
Mobile access
Adobe Social
2.0

Pros

Adobe Social

  • Publishing capabilities
  • Moderation Dashboards
  • Customized Dashboard Feeds
No photo available

Cons

Adobe Social

  • Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
  • Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
  • The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
No photo available

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle profile photo

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
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Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
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Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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Alternatives Considered

Adobe Social

Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not. Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud
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Return on Investment

Adobe Social

  • efficiency
  • post performance
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Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison