Many Upgrades in 3.0, but losing effectiveness overallhttps://www.trustradius.com/social-media-managementAdobe SocialUnspecified7.5411012013-09-17T18:24:10.225Z
September 17, 2013
Many Upgrades in 3.0, but losing effectiveness overall
Score 4 out of 101
- Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
The service is on a downward spiral. Once a great product, Adobe is focusing their efforts in the wrong components of the tool. The listening component is not very good, yet seems to be the only component that Adobe wants to emphasize. Analytics are getting better in Facebook native and Adobe Social has not kept up. There would be great value in the tool if they were able to integrate more robust analytics for hard to measure platforms like Google+ and Twitter, but metrics for these are still scarce or inaccurate.
3 - Social Media team supports user/group settings and some on boarding training.
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification.