The publishing capabilities for Adobe Social are pretty fantastic in terms of uploading photos, writing copy, populating frequently used hashtags, tagging users on Twitter, geotargeting by age, location, education, etc. The tagging tool is really easy to use, and we like that you can tag a post before you send it for approvals. The only issue we have is with Twitter Video and sometimes Facebook scheduled videos showing up weird once they are published by Adobe Social. It's an easy enough work around, but can be a bit tedious if community managers are on vacation or busy and must go publish posts natively for optimal viewing.
The analytics provided by Adobe Social is extremely lacking and our company does not use it.