TrustRadius
Adobe Social - Impressive yet not
https://www.trustradius.com/social-media-managementAdobe SocialUnspecified7.241101
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Updated February 25, 2016

Adobe Social - Impressive yet not

Score 1 out of 101
Vetted Review
Verified User
Review Source

Modules Used
Moderation, Publisher, Analytics

Overall Satisfaction with Adobe Social

Adobe Social is used to schedule social posts for our client. Client is able to approve the post and leave comments through Adobe Social before posts are scheduled. It is only being used by the Social Media team and the Social Analytics team. It addresses the problem of client approval for social posts and the ability to schedule posts.
  • The approval process for posts is very straightforward.
  • If permissions are properly set up, it is very easy to write and schedule most types of posts.
  • The ability to set up custom moderation feeds is great.
  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
30 - Social Media Team , Social Analytics Team, Adobe Social Support Staff
Our company selected Adobe Social for a way to have social posts be approved by managers and client before approval. It is very good in this arena. It terms of moderation, Hootsuite Pro is much more streamlined of a view and the analytics are more usable.
The publishing capabilities for Adobe Social are pretty fantastic in terms of uploading photos, writing copy, populating frequently used hashtags, tagging users on Twitter, geotargeting by age, location, education, etc. The tagging tool is really easy to use, and we like that you can tag a post before you send it for approvals. The only issue we have is with Twitter Video and sometimes Facebook scheduled videos showing up weird once they are published by Adobe Social. It's an easy enough work around, but can be a bit tedious if community managers are on vacation or busy and must go publish posts natively for optimal viewing.
The analytics provided by Adobe Social is extremely lacking and our company does not use it.
We love that you can create custom feeds for moderation and response management. The only negative is that you cannot tag users in response management. This is a disadvantage because users don't always see responses if you are unable to tag their name.
It terms of real time monitoring, Adobe Social does a good job of populating feeds and posting responses immediately. The accuracy of analytics data is hard to judge as our company uses a different algorithm.
Sentiment analysis is usually correct and the dashboards on the analytics module are impressive to look at. What they actually tell you leaves much to be desired. There is little room to run your own analysis and compare things as we would like to do. Thus, we do not use this feature of Adobe Social.
  • Scheduling posts for client approval has streamlined our process.
  • The inability to schedule video posts on Twitter has created extra work at times for Community Managers.
  • The analytics portion is hardly used anymore due to different algorithms, not a great return on investment.
  • Moderation through Adobe gives us a great way to keep track of engaged users on our pages.
Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social.

Evaluating Adobe Social and Competitors

Yes - We replaced Buddy Media with Adobe Social because of Adobe's ability to tag and integrate with other Adobe products currently being used.
  • Product Features
  • Existing Relationship with the Vendor
Adobe Social was great for our needs. Analytics, tagging, and tracking CMs were excellent features for us. Post scheduling and approvals all in one program were factors as well.
We may look into the different types of posts that can be published through Adobe Social as well as it's limitations with response management and real time listening.