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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe XD

    Score7.5 out of 10
    N/AAdobe XD is a prototyping and UX/UI option for website and mobile application design, featuring a range of UI tools and and templates, a versatile artboard and contextual layer panels, and deep integration with Adobe's creative suite of products for fast import of objects from these applications.

    $33.99

    per month per license

    Airship

    Score9.2 out of 10
    N/AThe Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.N/A
    Pricing
    Adobe XDAirship
    Editions & Modules
    Individual
    $9.99 ($119.88)
    per month (annual, prepaid)
    Students & Teachers - All Apps
    $19.99 ($239.88)
    per month, annual plan (for the year)
    Business - Single App
    $33.99
    per month per license
    Business - All Apps
    $79.99
    per month per license
    Schools & Universities - Institution Wide
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe XDAirship
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe XDAirship
    Considered Both Products
    Adobe
    No answer on this topic
    Airship (formerly Urban Airship)
    No answer on this topic
    Key User Insights
    Would buy again
    85%
    Would buy again
    23 Answers
    100%
    Would buy again
    17 Answers
    Delivers good value for the price
    88%
    Delivers good value for the price
    22 Answers
    100%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    78%
    Happy with the feature set
    21 Answers
    100%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    22 Answers
    100%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    24 Answers
    100%
    Implementation went as expected
    10 Answers
    Best Alternatives
    Adobe XDAirship
    Small Businesses
    Figma
    Score8.9 out of 10
    EZ Texting
    Score9 out of 10
    Medium-sized Companies
    Figma
    Score8.9 out of 10
    Attentive
    Score8.5 out of 10
    Enterprises
    Figma
    Score8.9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe XDAirship
    Likelihood to Recommend
    5.5
    (34 ratings)
    8.9
    (18 ratings)
    Likelihood to Renew
    7.7
    (3 ratings)
    -
    (0 ratings)
    Usability
    5.5
    (3 ratings)
    6.0
    (1 ratings)
    Support Rating
    8.3
    (16 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Adobe XDAirship
    Likelihood to Recommend
    Adobe
    If its already part of your organization, and they have a license for Creative Cloud, its worth learning. It doesnt take long to get started, but compared to other software in the same field, its lacking in many ways, from quality of life features to just simply not having the option for Darkmode. Even for website design, UX/UI, and mocking up proof-of-concepts, there are much better tools like Figma.
    Incentivized
    Read full review
    Airship (formerly Urban Airship)
    Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
    Incentivized
    Read full review
    Pros
    Adobe
    • Easy and simple animations.
    • Good tool for website mock-ups.
    • Easy user interface and tools that are like most Adobe products.
    • You can share a dev link and it displays all assets for developers to download or user like it's very own style guide.
    Incentivized
    Read full review
    Airship (formerly Urban Airship)
    • The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
    • The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
    • As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
    Incentivized
    Read full review
    Cons
    Adobe
    • Doesn’t have image editing tools, so having to go back to Photoshop or Lightroom just to make a sight edit can be a pain.
    • Could add some text editing functionality. It feels silly that I have to draw a line under text when I should just be able to underline.
    • Would be nice to have some real-time collaboration functionality.
    Incentivized
    Read full review
    Airship (formerly Urban Airship)
    • The automated A/B testing winner selection and application should be added
    • The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
    • Faster and more reliable servers around the globe
    • Making more detailed use cases and tutorials to be followed can simplify things for users
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    We utilize many of the applications in the Adobe CC suite and our usage of this application came about simply because it was the one that was already paid for. Bearing that in mind we will definitely be renewing the software upon the expiration of the licensing. I am not sure if this is the solution we would go with were it not already included, we would have to evaluate all other options
    Incentivized
    Read full review
    Airship (formerly Urban Airship)
    No answers on this topic
    Usability
    Adobe
    Adobe XD is basically on life-support now, there are much better software out there that do everything XD can do, and a few that you don't even have to pay a monthly subscription fee on. While Adobe XD is great as shortcuts that are used in other CC software works, and its integration with CC is great. But it still lacks compared to its closest competitor.
    Incentivized
    Read full review
    Airship (formerly Urban Airship)
    The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
    Read full review
    Support Rating
    Adobe
    I have not had a need to connect with the Adobe XD support team as of yet, but from past experience when dealing with the other products, the support has been very very good, and I would have no reason to think that this product would be any different. There are a good number of training videos on the Adobe site for this product as well as on other social media sites so a quick search should let you find the answers in several different ways.
    Incentivized
    Read full review
    Airship (formerly Urban Airship)
    I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
    Read full review
    Implementation Rating
    Adobe
    Implementation was a snap
    Incentivized
    Read full review
    Airship (formerly Urban Airship)
    No answers on this topic
    Alternatives Considered
    Adobe
    Before XD came to the company, screens were designed in Illustrator or Photoshop and a PDF presentation was generated, which was extremely time-consuming. XD saved us a lot of time (and money) by generating interactive prototypes, which are much more tangible for the client than a PDF. The "fight" with Figma is frequent. Both have features in which they are better than their competition. And, while I still choose Adobe XD, don't rule out moving to Figma with its multiple updates.
    Read full review
    Airship (formerly Urban Airship)
    We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
    Incentivized
    Read full review
    Return on Investment
    Adobe
    • Ease of use means we are up and running in no time.
    • Integrates and is a part of the Adobe CC platform (which we already subscribe to) so there was no additional cost.
    • Online proofing and developer handoff links are the icing on the cake. Keeps everything in one place.
    • Handles all our assets (mostly created in Illustrator) like a dream. Even imports native Photoshop docs, too, so that saves us so much time round tripping.
    Incentivized
    Read full review
    Airship (formerly Urban Airship)
    • The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
    • Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
    Incentivized
    Read full review
    ScreenShots

    Airship Screenshots

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