Adobe XD vs. Airship

Adobe XD is particularly useful and extremely easy to learn if you are a designer or a frequent user of the Adobe Creative Suite. Like all Adobe software, the tools, shortcuts, and interface are very similar to each other and allow for easy migration. Now, if you are not a frequent user of Adobe, it will probably cost a bit more to learn how to use the software, plus it is probably not going to be worth the price just for Adobe XD.

Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.

Incentivized

• Wireframing/high fidelity mockups. We're using it for both responsive websites and apps.
• Prototyping. It just gets better with each update, especially with auto-automate.
• Ridiculously small learning curve. In my opinion, everything seems to be just where I would expect it to be, especially being familiar with other Adobe products.

Incentivized

• Setting up the target audience within Airship using attributes is one of my favorites.
• Airship has a very user-friendly interface with detailed documentation for self-help. I also enjoy the training sessions, articles and reports Airship organized as those are very insightful and useful.

Incentivized

• Doesn’t have image editing tools, so having to go back to Photoshop or Lightroom just to make a sight edit can be a pain.
• Could add some text editing functionality. It feels silly that I have to draw a line under text when I should just be able to underline.
• Would be nice to have some real-time collaboration functionality.

Incentivized

• The automated A/B testing winner selection and application should be added
• The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
• Faster and more reliable servers around the globe
• Making more detailed use cases and tutorials to be followed can simplify things for users

Incentivized

We utilize many of the applications in the Adobe CC suite and our usage of this application came about simply because it was the one that was already paid for. Bearing that in mind we will definitely be renewing the software upon the expiration of the licensing. I am not sure if this is the solution we would go with were it not already included, we would have to evaluate all other options

Incentivized

Adobe XD is basically on life-support now, there are much better software out there that do everything XD can do, and a few that you don't even have to pay a monthly subscription fee on. While Adobe XD is great as shortcuts that are used in other CC software works, and its integration with CC is great. But it still lacks compared to its closest competitor.

Incentivized

The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.

I have not had a need to connect with the Adobe XD support team as of yet, but from past experience when dealing with the other products, the support has been very very good, and I would have no reason to think that this product would be any different. There are a good number of training videos on the Adobe site for this product as well as on other social media sites so a quick search should let you find the answers in several different ways.

Incentivized

I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.

Implementation was a snap

Incentivized

Adobe XD used to be able to stack great, but I would select Figma over Adobe XD any day. Much better features, better quality of life features and includes darkmode. Another great part of Figma is the fact you can strickly use it in a browser without having to install any apps, but if you do install the apps, it works great if not better.

Incentivized

I have also worked with Vibes, Salesforce, Pendo, and Swrve for mobile app marketing efforts, and I always come back to airship as delivering the best Push and In-App messaging capabilities. If you want a full service platform for Push and In-App messaging rather than configuring these channels through something that is no cost such as Firebase, then i would recommend Airship.

• The time it takes to design in Adobe XD is significantly faster. Saving time.
• It boosts productivity, causing better ideas to be created.
• It's easy to use and quick to learn. Not much of a learning curve so we can get to work pretty quickly.

Incentivized

• The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
• Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download

Incentivized